PRODUCTS & SERVICES
Make a Difference with Floorwise
The Feel the Difference underlay collection has been warmly received by fitters and retailers alike, who appreciate the luxury, performance and longevity on offer from this new launch by floorwise.
Featuring three constructions, the collection is designed to provide homeowners with a choice of premium-quality Ultra Heavy Density Plus underlays, each offering similar performance levels so that selection comes down to function or preference. The result offers a clear and easy to understand collection driven by luxury underfoot.
Take The Right Path In 2018
Richard Bailey, Managing Director, floorwise, said: “When we set about developing Feel the Difference we had a concept for an underlay range that offered exceptional performance.
“We wanted to offer each type in a premium level that would bring excellent recovery and longevity - we were sure that discerning homeowners really needed to Feel the Difference underfoot.”
With 10mm thick PU foam in Elegance, 10mm rubber-sponge in Inspiration and 11mm rubber crumb and felt in Prestige, there is certainly enough choice to keep even the most demanding of homeowners happy. Each underlay can bring luxury and longevity beneath carpet throughout the home, with Elegance a great all-round choice. Inspiration is great for underlay traditionalists, while in homes where heavyweight woven carpets are being installed, Prestige makes perfect sense.
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With its impressive collections of cushion vinyl flooring making an impact in stores across the country, Avenue is also working hard to make sure that interested shoppers around the UK are kept up-to-date with all the latest styles from the brand.
With regular editorial features seeing Avenue floors covering pages of a range of leading interiors magazines, Avenue has certainly been on the radar for homeowners looking for great value flooring throughout 2017 and the brand is setting up for the same great exposure for the year ahead with the continued partnership of its appointed specialist interiors PR firm.
A new website at the beginning of 2017 has seen the brand improve traffic and user experience, with a retailer search by postcode driving footfall to store. Combined with a free sample service that allows
The collection is being fully supported by floorwise and its network of distributors, with innovative marketing retail packs available. Containing store posters and window stickers, carpet
homeowners to order samples of all Avenue floors without cost and a monthly blog, the new-look website has proved key in keeping consumers up to speed.
For 2018, the brand will continue to boost its awareness through a bigger investment in social media across popular Facebook, Instagram and Pinterest platforms. Now a significant part of any brand communication, the social media campaign will ensure that Avenue remains high on the shopping list through the latest inspirational photography and audience engagement.
With key collections such as Bubblegum and Liquorice all set to be updated in the coming months, Avenue is ready to keep retailers and homeowners on track with the latest cushion flooring styles.
www.avenuefloors.co.uk
sample stickers, countertop leaflet dispenser, leaflets and a high-quality vehicle sticker, the pack makes it easy to market the collection in store.
www.floorwise.co.uk Tomorrow’s Retail Floors | 33
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