STEP INSIDE KITCHEN Food for Thought Johnson Tiles, manufacturer of ceramic wall and floor tiles,


shares a handy checklist to use when advising your customers on the best flooring for their kitchen.


From bathrooms to recreational areas and kitchens, no single element of interior design is more important than flooring. Not only does it need to be stylish and suit the space; it also has to be safe and long-lasting.


Johnson Tiles has long been providing options for kitchen flooring. Combining unprecedented design with cutting-edge technology, our products offer trend-led ranges for all manner of commercial and residential projects.


With so many options available, it's no easy task selecting the right product for the desired design. To help, we have compiled a checklist to help your customer select the perfect pairing for their kitchen’s interior scheme:


• Do they want to replicate the effects of natural materials?


Thanks to the advancement in printing technology, we're now able to offer seamless solutions for wood, stone and marble- effect tiles, which have a reduced impact on the environment


and offer all the additional benefits associated with porcelain, including enhanced grip, easy-clean properties and durability. Johnson’s Loft and Antique tiles provide stunning options – the former designed with a striking colour and shade variation, allowing for a wealth of creative possibilities.


• Does the scheme lend itself to a neutral palette?


For some projects, softer tones are the most complementary option. As well as a varied choice of colours, from cool beiges through to deeper granites and gunmetals, some of our flooring ranges include textured surfaces for added interest. Try Kerastar, Minerals or Boundary – all offering calming neutral shades to support a relaxing kitchen environment.


• Looking for the ‘wow’ factor?


Just as some schemes favour a more subtle approach, others benefit from an injection of shape and colour. An increasingly popular trend for 2018, hexagons offer a contemporary twist on geometry for flooring with a distinct point of difference. Opt for a lighter colour paired with bold shape or, for extra impact, the Johnson Tiles Avoir range, laid in an ombre effect, will be sure to turn heads. Find it in the Absolute Collection.


• Is safety paramount to the choice?


In the kitchen, slip-resistance is a prime factor in reducing the risk of accidents. See our textured surfaces, which feature in our Brics and Minerals ranges – each offering design elements found in our natural and manmade surroundings.


• Do they require a long-lasting solution?


The beauty of porcelain is that it is durable and easy to maintain. Once laid, the flooring is simple to clean while retaining its high-quality finish for years to come – something a high-traffic area, such as the kitchen, will highly benefit from.


• Keen that the flooring ties into upcoming trends?


As we fast approach the new season, colour trends are firmly on the agenda. From chalky slates to diluted pigments and grounded tones, the new palettes to inform design decisions in 2018 certainly favour the bold and the experimental. Rather than embrace the full force of these schemes, a more subtle approach can be taken to implement key design elements. Go for industrial-inspired or honey and tan hues found in our Boundary range – part of the Select Collection.


Rather than offering a ‘one-size-fits-all’ solution, we understand that every project is different, with many factors to consider. While design is often the most important element, many schemes also require the most cost-effective option that’s guaranteed to last. For this reason, we ensure high-quality across the board for our trend-led range.


www.johnson-tiles.com 30 | Tomorrow’s Retail Floors www.tomorrowsretailfloors.com


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