Tomorrow’s FM sat down with Matt Kuwertz, Sales and Marketing Director of Principle Cleaning Services, to discuss what makes a truly great washroom.


There are three key areas to consider when managing the cleaning of washrooms, according to Matt Kuwertz: utilising data to provide a consistently high standard for the user while adding value for a client by using labour efficiently and effectively; ensuring that the washroom smells clean and is appealing to use; and using sustainable products that have the best carbon footprint and environmental credentials.

The British Institute of Cleaning Science (BICSc) has identified washrooms as requiring the most labour- intensive cleaning but having significant potential to realise cleaning efficiencies. Also, washrooms, unlike offices, typically require ongoing cleaning throughout business hours.

The introduction of technology in day-to-day cleaning operations supports on-site teams and creates greater efficiencies for clients. Principle has developed a technology-driven cleaning solution called PCS Connect, which uses footfall to trigger when a washroom needs cleaning or servicing based on pre-defined thresholds. This ensures that washrooms are cleaned consistently as and when needed. As Kuwertz outlines: “Using data that underpins an occupancy-led process helps to deliver a better washroom cleaning service.”

A data-driven approach improves productivity, efficiency, service consistency and overall service standards versus the traditional cleaning approach. It also enables the cleaning resource to quickly share knowledge and lock- down any washrooms requiring maintenance.

Investing in a mobile, cloud-based, solution has proved that investment in technology and innovation is a key differentiator when it comes to ensuring the quality of service provision. “This way, the need for cleaning correlates with visitors, so servicing can be matched to the actual demands of the building. Connected devices collect real-time data on visitor numbers and consumable usage, enabling cleaning staff and management to respond to demand,” Kuwertz says.

As well as utilising data to keep washrooms spotless, making a washroom an appealing environment that


smells clean is vital. Scent is a powerful tool that can be used in buildings with malodour issues that need to be addressed when traditional solutions are not practical or do not incorporate other elements.

“Our senses are very strong,” he explains, “so a fresh smelling washroom helps to support the brand and customer experience, connecting with staff and visitors on an emotional and wellbeing level. A particular scent can be tailored to an individual client creating a fragrance that is consistent, unique and memorable.”

Diffusion technology converts liquid fragrance into a fine, invisible mist, releasing it directly into the environment. Scent can also be distributed via a building’s heating and air conditioning system without the need to use sprays, aerosols or oils. The International Fragrance Association (IFRA) maintains and communicates the IFRA Code of Practice, which sets the safe use levels for fragrance materials.

When it comes to sustainable products, it’s important to offer a product range that is fit for purpose, that addresses the issues of plastic and packaging waste and utilises materials that are safe to the environment and promote the highest ethics of sustainability. “Ideally, we are looking for products that are good and do good,” says Kuwertz. “Many products have a high biodegradable content and perform well against the ‘professional’ ranges. They are dermatologically tested and have appropriate certifications including hypoallergenic, asthma and food safe,” he adds.

Chemical-free cleaning has a number of benefits including the elimination of exposure to chemicals for staff and visitors, a healthier working environment, cost-savings versus conventional cleaners (gallon-to-gallon), reduced sick days and lower maintenance costs related to cleaning equipment.

A great washroom is the result of the three areas. Data to drive standards, scent to create a positive experience and sustainable, environmentally-friendly, products that are good for people and the environment. All three work together to deliver a superior client, customer and visitor experience.

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