FEATURE BREAKING THE BREAKFAST TABLE


Tomorrow’s FM speaks to Cris Beswick, Entrepreneur, Bestselling Author, and Strategic Advisor, to understand what he means when he says strategy, leadership and culture must dine together.


Cris Beswick has become synonymous with transformational innovation thinking in boardrooms of Fortune 500 companies and government chambers worldwide. As a serial entrepreneur turned strategic advisor, Beswick has spent decades challenging executive teams to evolve beyond Peter Drucker's famous dictum that ‘culture eats strategy for breakfast.’


"In today's landscape of relentless disruption and digital acceleration, organisations need a more sophisticated approach," Beswick explains. "Strategy, leadership, and culture must eat breakfast together to create a system where innovation becomes not just a capability but the organisation's DNA."


This transformative philosophy has made Beswick one of the world's most sought- after innovation advisors, guiding leadership teams from the top 100 global companies through profound transformations that have redefined their industries and delivered sustainable growth.


The architect of innovation


ecosystems Unlike consultants who package innovation as a program or initiative, Beswick approaches it as a systemic capability


that permeates every aspect of organisational life. His methodology, refined through years advising CEOs and senior teams of ambitious global organisations, focuses on creating what he calls ‘the innovation equilibrium’, where strategic direction, leadership behaviours, and cultural


dynamics reinforce rather than compete.


"Innovation is the outcome of getting this equilibrium right," Beswick asserts. "When I work with leadership teams, we're not just stimulating creativity or generating ideas, we're architecting systems where breakthrough thinking becomes business as usual."


26 | TOMORROW’S FM


With a unique vantage point gained from collaborating with some of the world's largest organisations across sectors, Beswick has witnessed firsthand what separates genuinely innovative companies from those merely adopting innovation language. His client list reads like a who's who of industry titans— multinational corporations, government institutions, and emerging disruptors all seeking the same outcome: transforming innovation from aspiration to core organisational capability.


From diagnosis to transformation What distinguishes Beswick's approach is his ability to translate innovation theory into practical, actionable frameworks that deliver measurable results. His work typically begins with a comprehensive diagnostic of an organisation's innovation maturity, providing a clear roadmap for transformation.


"Most leaders I meet believe their organisation is more innovative than it is," Beswick observes. "We start by establishing an honest baseline by understanding the current state of the innovation ecosystem and identifying the specific barriers holding the organisation back."


This unflinching assessment creates the foundation for transformation. Working directly with C-suite executives, Beswick designs bespoke strategies that reorient companies around innovation-led growth. The results speak for themselves: his client portfolio includes numerous Fortune 500 companies that have substantially outperformed competitors by building cultures where innovation thrives systematically rather than sporadically.


"When an organisation achieves this level of innovation maturity, they don't just launch new products or services, they fundamentally reimagine their business models, customer experiences, and operational approaches. The resulting competitive advantage is nearly impossible to replicate because it's embedded in how the organisation thinks and works," Beswick notes.


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