PRODUCT FOCUS: FOOD & DRINK
Tomorrow’s FM talks to Glasdon Group about its new environmentally conscious project with the Premier League and Sky – ridding the ocean of plastic one football game at a time.
PASS ON PLASTIC
The 12.7m tonnes of plastic entering the ocean every year is estimated to kill over one million seabirds and 100,000 marine mammals. In 1950, the world’s population of 2.5 billion produced 1.5m tonnes of plastic. As the population has now increased to more than seven billion people, over 320m tonnes of plastic was produced in 2016, half of which is for single use. This is simply unsustainable.
Changes are in motion and society is becoming gradually more aware of the urgency needed in environmental sustainability. Since the end of the 2017/18 season, the Premier League and Sky have been working together to raise awareness of Sky Ocean Rescue’s battle to reduce single-use plastics.
The #PassOnPlastic campaign aims to highlight the issues affecting ocean health and find solutions to the problems of ocean plastics, and the premier league clubs involved joined in partnership to inspire supporters to take positive action to reduce their single-use plastic intake.
To encourage fans to make the change, clubs in the Premier League have been trialling the use of reusable cups within stadiums to replace the existing single-use plastic cups.
Fulham FC, Chelsea FC and Manchester City FC all required a compact and cost-effective solution for recycling disposable cups in their stadiums, which Glasdon could provide.
The Nexus Cup Stacker was selected to trial ahead of the new season, with wall and fence mounted cup stackers with personalised graphics for Fulham, Chelsea and Manchester City.
Based in Highbridge, Somerset, Green Goblet provided the environmentally friendly re-usable cups to be washed and re-used to help eliminate the amount of plastic thrown away.
Key features of the Nexus Cup Stacker:
• Collects up to 25 used plastic cups.
• Front opening allows for a clear vision into how many cups are in the stacker.
• Compact solution for wall or fence mounting.
• Quick release mechanism with lock provided.
• Body is lightweight for easy cleaning, while providing a modern look.
Did you know?
• Eight million tonnes of plastic end up in our oceans every year.
• There may now be around 5.25tn macro and microplastic pieces floating in the open ocean. Weighing up to 269,000 tonnes.
• Plastics make up anything from 60% to 90% of all marine debris studied.
• Marine plastic pollution can be found in 100% of marine turtles, 59% of whales, 36% of seals and 40% of seabird species examined in recent studies.
• At current rates, by the year 2050 there will be more plastic than fish in the ocean.
46 | TOMORROW’S FM
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Ahead of each game, the clubs sell 1,000s of pints of beer, of which a large quantity are lost, meaning staff have to retrieve the cups from the bins located all over the stadiums. This can take many hours and at a significant cost, so clubs are seeking a greener solution.
With cup stackers located around the stadiums, supporters can place their used cups into the units instead of the bins, meaning they are easily collected after a game and not lost within the waste.
Fulham Football Club trialled the cup stackers during their recent premiership match using a flag system above the units to highlight the locations of the stackers, making the trial a huge success where only minimal cups were lost.
www.glasdon.com
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