PRODUCT FOCUS: LEISURE AND RETAIL FACILITIES MAKING SMART PURCHASING DECISIONS


Maintaining high standards in leisure and retail washrooms can enhance customer satisfaction, says Trudi Osborne, Marketing Manager at Airdri.


An off-putting washroom can make or break a customer experience. The very least a consumer should expect is a functioning, clean facility. Anything less can really damage perceptions of the wider internal environment, leaving a bad impression of the overall business.


There are few things more unpleasant than having to queue for the washroom only to find the floor littered with paper towels and out-of-order signs on the cubicles and facilities. It leaves the impression that the staff are too busy, or do not care enough, to maintain a reasonable standard.


Busy environments, like sports stadiums and shopping centres, simply can’t afford to let their reputation slip on the back of their washroom experience. Managing high-traffic washrooms can be a challenge but there are things you can do to ensure that yours is regularly cleaned and well stocked. It is as simple as making smart purchasing decisions. Cleanliness, durability and efficiency should be of paramount importance.


Cleanliness The washroom needs a robust rota in place to ensure that hygiene standards don’t fail in this regularly used space but there are also products available that can help. We have recently added the Airdri Air Purifier to our portfolio to address concerns around washroom cleanliness. The unit uses custom thermal convection technology to kill airborne and surface bacteria and viruses, as well as eliminating bad odours caused by bacteria, 24 hours a day, 365 days a year. Other solutions, which may feature a HEPA filter or have an antibacterial coating, only clean the area immediately surrounding the dryer. The Airdri Air Purifier provides a complete hygiene solution for the whole washroom ensuring that it always smells fresh and inviting.


Durability You need a reliable hand-drying solution to stand up to the traffic found in public washrooms and in my opinion, paper towels are not the answer. In fact, they are an extremely costly and ineffective choice in high traffic areas. Not only do they need constant replenishment, they also make the washroom an untidy place when mis-used, and can cause maintenance issues if thrown down the toilet.


A poorly-functioning or broken hand dryer is no use either. Longevity is fundamental - you need a highly reliable


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product that will last, as well as deliver an effective service. We are renowned for making some of the most reliable and durable hand dryers on the market, thanks to our bespoke motor brushes. By using the latest motor technology, our hand dryers, on average, have a lifespan of around 6,000 hours – six times longer than that of similar, fast dry models. In fact, when placed on lifecycle testing, the Airdri Quantum jet dryer lasts for over 10,000 hours, outperforming popular, competitor models by tenfold.


Efficiency Durability doesn’t have to negate efficiency or good performance. Investing in a hand dryer that will go the distance, as well as keep energy running costs to a minimum, is key. Go for a hand dryer that consumes very little power - under 1,000 watts - which is the standard required in order to qualify for the coveted GreenSpec status. Two of our high-performance jet dryers that have achieved this accreditation are the Airdri Quazar and the Airdri Quantum. In fact, the Quantum is the lowest energy consumption unit in the world.


High traffic areas don’t need to present a challenge to facilities managers. By adopting the right approach and equipment, a pleasant and highly-functioning washroom can be created, leaving customers with a fantastic perception of not just the restroom, but the wider facility it sits within.


www.airdri.com twitter.com/TomorrowsFM


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