WASHROOMS
A CENTRE FOR WELLBEING AND MEN’S HEALTH
Here, P-Wave discusses its partnership with the NHS in helping to drive earlier cancer diagnoses.
For the past 15 months, as part of a major earlier cancer diagnosis drive, an NHS partnership with P-Wave has encouraged men to consult their GPs if they see blood in their urine. The collaboration has seen the important health message – 'Blood in your pee? Contact your GP practice' – delivered directly to those at risk through a special message featured on P-Wave’s Slant6 urinal and trough screens.
Diagnosing cancer early means it is easier to treat and can save lives, which is why the NHS chose to collaborate with P-Wave, urging men to be aware of changes in their bodies and to contact their GP practice if they notice symptoms that could be a sign of cancer.
“It is time to put an increasing focus on the washroom as a centre for wellbeing and men’s health,” says P-Wave Brand Manager Mark Wintle at Robert Scott. “Our partnership with NHS England is unique, and has gained amazing momentum as many large businesses have come on board to support this important and potentially life- saving initiative.
“With the support of our customers, as we head into Q2, we will have succeeded in placing over 800,000 of our NHS-branded Slant6 urinal and trough mats in men’s washrooms across the country, from pubs, offices and restaurants, to shopping malls and stadiums.
“We are thrilled that this ever-growing group of partners includes Sodexo, phs Group, Balfour Beatty, Mitchells & Butlers, and even Manchester United football club. The more men see the message, the more effective the campaign becomes.”
Taking the life-saving initiative into
high-end hospitality The more men see the message, the more effective the campaign becomes, so P-Wave recently released a new limited edition urinal screen, aimed at high-end hospitality.
“Our new sleek, black Slant6 Midnight Coast limited edition is more upmarket than a celebrity chef’s tasting menu,” says Mark Wintle. “It allows guests to indulge in a refreshing aquatic fragrance, balanced with green
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palm leaves, fruity and floral hints, all layered over driftwood and white musk. And while they enjoy the luxury, they will also be reminded of an important NHS cancer awareness message – because even in a five- star washroom, health matters.”
Award-winning campaign P-Wave’s body awareness partnership with NHS England won the Marketing Campaign of the Year category at the 24th European Office Product Awards in Amsterdam in March 2025.
“It is a real honour to be recognised alongside several strong contenders, in such prestigious Europe-wide awards, and in the office products sector. The other finalists included Essity, Lyreco Group and Pilot corporation, so for a smaller brand like P-Wave to win, demonstrates the power and reach of this important men’s health initiative.
Collecting the award at the event, Mark Wintle said: “A huge thank you to everyone who has contributed, supported and continues to make this campaign a success, and congratulations to all the winners and shortlisted finalists. Here’s to making an impact and saving lives, one urinal at a time!”
Part of a comprehensive washroom offering In September 2024, P-Wave became a brand of Robert Scott which is celebrating its centenary in 2025. The incorporation of the brand strengthens Robert Scott’s comprehensive washroom offering and extends P-Wave’s market presence through Robert Scott’s extensive distribution network.
As the UK market leader in air freshener and urinal products, P-Wave’s product range – including the NHS branded Slant6 and Trough Urinal Screens – complements and strengthens Robert Scott’s existing washroom portfolio, reinforcing the company’s commitment to delivering cutting-edge janitorial solutions to its customers.
www.p-wave.co.uk twitter.com/TomorrowsFM
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