PERFECT HUDDLE ROOM, an online platform for the design of huddle furniture with integrated technology, has launched in the UK with the aim of being a one- stop shop for all things ‘Huddle’.

As collaborative and remote working rise, it’s never been more important to ensure users have the technology they need to engage with team members and other stakeholders no matter where they may be in the world.

Huddle rooms are the perfect environment for enabling this, representing a designated space where small, ad-hoc meetings can take place as and when they’re needed. The flexibility and focus of huddle rooms has been shown to increase engagement, boost productivity and encourage decision making. Unfortunately, specifying and installing such spaces has often been a challenge, especially for those who don’t have in-depth technical knowledge.

That’s where comes in. The innovative platform brings together some of the largest AV furniture manufacturers, including TeamMate, Quadra, Dalen Top-Tec, Unicol, JM Furniture and Loxit, alongside key technology partners such as Barco,


Clevertouch, Logitech, ViewSonic and BenQ.

An online configurator tool guides users through all their design and technology choices to create an integrated and effective huddle space. Crucially, extensive technical knowledge isn’t necessary thanks to a unique piece of technology developed specifically for this project – the decision tree matrix.

The decision tree matrix ensures that each and every step along the huddle room creation route can only lead down its own branch. So, for example, if one piece of technology will only work in a particular set up, the decision tree matrix will ensure the user only sees additional choices that work with the original option selected.

Visual guides make it easy to track the project through to completion as new layers are added until a final room configuration is confirmed in just a few simple steps; a live chat feature is available should any advice be needed throughout the process.

The user experience is further enhanced as options are kept to a minimum throughout the process, with the choice of three categories – budget, mid-range and high end. At each step prices will be displayed alongside lead times for furniture products, and each and every option is added to the order array, enabling

end users to keep track of their budget as they put their room together. Costs will also be reduced as Hudd. io takes out the consultative aspect of producing a huddle space, while leasing options are also available.

Once the huddle room has been designed. has access to a team of installers across the UK to ensure the project can be completed in a timely manner. Service support options are also available to ensure the optimum running of the huddle room in the longer term. Users have the choice of either a Gold, Silver or Bronze package, depending on their needs, and this can also be extended to cover home workers.

Natalie Barnett, Managing Director at, said: “Huddle rooms are an incredibly useful space in a number of environments, but to fulfil their true potential it’s important to ensure they have the right technology and furniture installed to aid communication and collaboration. With end users can quickly and simply design their ideal huddle room, safe in the knowledge that their choices will work effectively within the space.”

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