WHAT’S NEW?


SALES FORCE EXPANSION FOR GREYLAND


Cleaning and hygiene solutions specialist Greyland has been joined by two highly-respected salespeople, with a huge amount of industry experience between them.


Samantha (Sam) Farr and Phil Wallen have been taken on by the company in order to cope with the massive demand for


cleaning chemicals, which the global pandemic has brought about.


Sam Farr entered the industry 25 years ago, and has sales and managerial experience in contract cleaning, distribution, and cleaning chemical manufacturing. At Greyland, she will be looking aſter distributors in many UK regions.


Phil Wallen is a well-known face in the industry, as a National Accounts Manager with almost 40 years’ experience in cleaning chemicals and machine sales. He has taken a new Business Development role at Greyland.


VISIONCALL EYES GROWTH


FOLLOWING RESTRUCTURE Eye care specialist Visioncall is focussing on growing its operations across the UK, following a restructuring process designed to improve its clinical service.


Visioncall is one of the UK’s leading providers of eye health services to care homes and has had to adapt its operating model to facilitate growth in a market heavily impacted by COVID-19.


The restructure consolidated managerial, administrative, bookings, and HR roles to the company’s Cambuslang base. Head office will act as the nexus of the hub-and-spoke model of operations, with lead optometrists and dispensing opticians focussing on the delivery and standard of care.


Three new regional lead optometrist roles and three lead dispensing optician positions have been created to provide deeper and broader coverage south of the border.


Michelle Le Prevost, Managing Director at Visioncall, led the restructuring programme.


Michelle said: “COVID-19 has had an immeasurable impact on businesses across the country and around the world, and few have been as hard as our partners and patients in the care home sector. It became clear very quickly that we would have to adapt our operations significantly to be able to continue our person-focused eye care, which – while difficult – gave us the capacity to look at our broader business operations and adapt for the future.


“Our clinical teams are the experts in the fields and specialise in looking aſter our elderly and vulnerable patients, including


- 12 - Michelle Le Prevost, Managing Director of Visioncall www.handinspection. www.tomorrowscare.co.uk


Both are very much looking forward to renewing their relationships with customers up and down the country following months of lockdown.


Sam said: “We see this as a golden opportunity to advise and guide the industry in these days of heightened awareness of cleaning and hygiene, and in particular the products that can make a real difference, such as Greyland’s Spray & Wipe Ultra, a full virucidal disinfectant cleaner tested to eliminate both Coronavirus and MRSA aſter one minute; and also Greyland’s new Maximum Eco Range, containing fully professional recycled material in its all-UK sourced packaging.”


Phil added: “While many types of businesses have struggled with lockdown, there are major FM accounts whose diversity of customer base has ensured continuance of their business model. Video conferencing is well enough between work colleagues within an organisation, but in sales, it’s a truism that ‘people buy from people’, so the intention is to safely re- engage with customers without further delay.”


Greyland CEO Richard Dyson commented: “With all the abilities the new expanded Greyland sales team has in knowledge, experience, and professionalism, at both distributor and major level end users, I strongly believe that Greyland is now poised to advance to the next stage in its development.”


www.greyland.co.uk


those with dementia and communication issues. Because of the nature of our core patient base, it’s essential that those clinical teams can focus on implementing the highest standards of care rather than roles like processing bookings which can be done remotely.


“The new operating model also allows us to be more flexible to changing markets. Care homes remain our central and core audience although, as the way we each live our lives is changed, perhaps irrevocably, by COVID-19, there are opportunities to expand and innovate with new routes to market for eye health businesses like ours.


“The future of the care home sector and the wider economy is uncertain but, by taking these brave steps now, we’re securing the future of our business and protecting our patients’ eye care and the improvements in quality of life that accompany clear vision.”


Visioncall has been delivering person-centred eye care to the UK care home sector since 1994. Its services include home sight tests, optical dispensing and dementia-friendly eye exams.


www.vision-call.co.uk


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