FEATURE What is sustainable cleaning?


Nina Wyers, Marketing and Brand Director at The Floorbrite Group, clears up any confusion about sustainable cleaning, and what it really means.


The last few years has seen a keen increase in the interest of sustainable and ‘green’ cleaning products. With sustainability being the new focus across the board, there’s far greater awareness of goals and expectations from contractors and customers alike, which extends to their supply chains, manufacturers and distributors.


Even as costs continue to rise due to the price of raw materials, the appetite for investment here is steady with suppliers looking to reduce chemicals, VOCs and plastic usage in their products.


What is a sustainable cleaning product?


Sustainable cleaning products leave little to no lasting impact on the environment throughout the life cycle of the product. From the point the raw materials are extracted and refined, then manufactured into products, transported and used, and then discarded at the end of their life cycle.


The difference between sustainable


and ‘Green’ terminology For a cleaning product to be truly sustainable, there are a number of parameters to consider it as such. These parameters include not only the product’s impact on the environment but also how the products are made and their carbon footprint; how they are used, and finally disposed of.


Sustainability also protects against social issues like labour or personal rights in their production. Sustainable products therefore shouldn’t be confused with terms such as eco-friendly, green, natural or organic, which are not specifically included in these standards or recognised by regulatory standards.


A ‘green’ definition may also relate to the product alone but not its packaging or manufacturing process. These ‘green’ terms imply a healthy or better choice for a person, or the environment, yet can remain ambiguous without explanation, factual evidence, standards or test data, and can contain as many harmful chemicals and VOCs as other products.


Greenwashing happens when a company makes an environmental claim about something the organisation is doing that is intended to promote a sense of environmental impact that doesn't exist. The green claim is typically about some form of positive effect on the environment. Our recommendations when choosing a product are to do your homework, ask questions or use products that meet verified standards for sustainability to avoid any pitfalls.


Sustainable cleaning practices


Sustainability also extends to the methodologies of cleaning. Conserving water by using it efficiently during cleaning can make a huge difference. Turning off the tap while scrubbing and using a bucket rather than a hose can save thousands of


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litres a year. Using innovative machinery that helps maximise the potential of water through internal filters and recycling systems take commitment a step further.


However, investing in reusable cleaning tools like microfibre cloths, mop heads and scrub brushes are some of the simplest sustainable practices. These items can be washed and used repeatedly, reducing the need for disposable cleaning materials such as wipes and paper towels.


Finally, minimising waste by recycling, buying chemicals in bulk or concentrated forms and using refillable and reuseable containers saves in further plastic production and carbon emissions.


Conclusion


In a world where environmental consciousness has become a necessity, every aspect of our lives must adapt to more sustainable practices. Cleaning, an essential part of maintaining a healthy environment, is no exception. Sustainable cleaning is more than just a trend; it's a fundamental shift in how we maintain our living and workspaces.


By embracing sustainable cleaning products and practices, we can significantly reduce our impact on the environment while creating healthier indoor spaces for ourselves and future generations. The benefits of sustainable cleaning also extend beyond the immediate surroundings, touching upon health, cost savings and a brighter future for the planet.


www.floorbrite.co.uk twitter.com/TomoCleaning


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