FEATURE
Markets Authority’s Green Claims Code into its Code of Practice, signed by every member of the Association.
The CHSA’s rigorous Code of Practice requires its members to trade ethically, provide quality and fit for purpose products, and to guarantee what’s on the box is what’s in the box. It now also requires members to make sure all green claims:
• Be truthful and accurate: Businesses must live up to the claims they make about their products, services, brands and activities.
• Be clear and unambiguous: The meaning that a consumer is likely to take from a product’s messaging and the credentials of that product should match.
• Not omit or hide important information: Claims must not prevent someone from making an informed choice because of the information they leave out.
• Only make fair and meaningful comparisons: Any products compared should meet the same needs or be intended for the same purpose.
• Consider the full life cycle of the product: When making claims, businesses must consider the total impact of a product or service. Claims can be misleading where they don’t reflect the overall impact or where they focus on one aspect of it but not another.
• Be substantiated: Businesses should be able to back up their claims with robust, credible and up-to-date evidence.
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The CHSA has also published a report providing buyers with guidance on how to avoid being tricked by greenwashing. The advice includes making sure there is substance to the supplier’s sustainability objectives and projects, that they have independent evidence for their claims and have external certifications and accreditations. In particular, buyers are warned to be cautious of absolute and vague claims.
The report is available on the CHSA website.
CHSA offers guidance on life cycle assessment
A full life cycle assessment of the environmental impact of a product is an important step towards achieving sustainability. It spans the initial extraction of the raw materials through to the disposal of the product and its component parts at the end of its life.
The assessment process is detailed and complex, requiring input from throughout the supply chain. The CHSA has published a practical Fact Sheet designed to help businesses complete their own Life Cycle Assessment. It outlines the four phases of an Assessment – goal and scope definition, inventory analysis, impact assessment and interpretation. It indicates the key questions to ask during each phase, mapping those questions across the stages of a product’s life cycle.
The Life Cycle Assessment Fact Sheet is available on the CHSA website.
www.chsa.co.uk TOMORROW'S CLEANING | 13
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