WASHROOM HYGIENE
A fresh take on washroom odour management
Strong odours in public washrooms don’t just offend the nose – they can be hard on your brand. Gill Ireson from Robert Scott explores how businesses can win the battle with advanced hygiene technologies.
With Halloween, Bonfire Night and Christmas almost upon us, bars, pubs and restaurants are preparing to be busier than ever. Spikes in footfall bring surges in hygiene challenges – especially in washrooms. Cleanliness is vital, and a few bad reviews can be reputation-destroying.
For cleaning professionals, maintaining high hygiene standards is an ongoing challenge, especially in washrooms, where odours and airborne germs are persistent. Tackling the source of unpleasant odours and minimising the spread of germs in these areas can be difficult, even with regular cleaning.
Despite washrooms looking clean, they can still be affected by foul odours caused by airborne bacteria, hidden bacteria or poor drainage. Overcoming these issues requires an advanced solution.
The public bathroom fear
Nobody enjoys using public washrooms that smell bad. Eight out of 10 would avoid using a public toilet unless absolutely necessary, with overpowering odours ranking as the second most common complaint (60%) behind unflushed toilets (71%).
Despite this aversion, 92% of people have encountered unpleasant odours in public toilets, presenting a serious issue. Foul-smelling washrooms can trigger many negative responses which can impact businesses.
One immediate consequence is encouraging unhygienic behaviour. 34% of individuals admit they’d be more likely to leave a washroom dirty if they already perceive it as unclean. 88% try to exit a smelly washroom as quickly as possible, with over a quarter admitting they might skip washing and drying their hands to leave sooner.
Addressing washroom odours is therefore essential for improving overall facility hygiene. It’s also key to ensuring customers have a positive experience, fondly remember the business and are motivated to return. Research shows over three quarters of consumers leave with a negative impression of businesses with unpleasant washroom odours, and 46% say they wouldn’t return to establishments with foul-smelling washrooms.
Winning the war on washroom odours
Regular cleaning routines are helpful, but in busy washrooms, odours can quickly become overwhelming. To truly prevent odours from building up, facilities managers need solutions that work continuously, something traditional methods often can’t provide. That’s where innovative systems come in.
Precision systems
New precision system technologies, such as Oxygen-Pro, can ensure a steady release of fragrance and maintain a consistently fresh environment throughout the life of a
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cartridge. Such systems, which draw on fuel cell technology commonly found in the pharmaceutical industry, deliver a highly accurate controlled scent, offering a reliable, low-maintenance solution for effective odour control.
Large space fresheners
Odour control can be challenging in larger areas. Standard air fresheners often struggle to maintain consistent performance across wide spaces, requiring more advanced solutions, like P-Wave fragrance systems.
One option is OurFresh 2.0, a 30-day, battery-powered air freshener designed specifically for bigger rooms. Unlike traditional aerosol dispensers, it uses only fragrance – no solvents or propellants – providing a clean and sustainable approach to freshness.
It’s programmed with smart chip technology that runs its fan intermittently, adjusting over time to ensure a steady fragrance delivery across the 30-day cycle. With up to five times more fragrance than typical supermarket dispensers, it offers reliable coverage for spaces up to 50m², keeping them fresh and welcoming for longer.
A UV solution
Another advanced technology is the use of powerful air and surface purifiers, such as BSG AirCare, which target germs and odours at source.
This type of environmentally-friendly odour and germ control system uses UV light to treat airborne contaminants that pass through the unit. It also uses ozone disinfection and produces purifying photoplasma to effectively remove germs and odours in any room, improving air quality and reducing organic matter both on surfaces and in the air.
This type of innovation has been shown to deliver a 70% reduction of airborne microorganisms. It destroys viruses including influenza, E. coli, Listeria and Salmonella, and as well as eliminating airborne viruses it destroys bacteria, fungi and algae. This delivers a significant improvement in air quality without the use of chemicals, making it a highly effective and eco-friendly way to maintain fresher, cleaner washrooms.
Feeling fresh
Creating a fresh and welcoming washroom environment can have a lasting positive impact on visitors. By implementing advanced odour control solutions, businesses can keep washrooms consistently pleasant and hygienic, in turn boosting customer satisfaction and encouraging repeat visits.
www.robert-scott.co.uk x.com/TomoCleaning
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