RETAIL & DAYTIME CLEANING


Smarter shopping


Robot assistants, smart changing rooms, car park sensors, automated cleaning equipment: Lee Radzki, from Tork manufacturer Essity, looks at the many ways in which technology is changing the customer’s shopping centre experience, and considers how it may also be successfully applied to the washrooms.


This year it was announced that robot assistants are being deployed in a Dubai shopping centre for the first time.


Two avatar-style robots have been rolled out in City Centre Mirdif – a huge retail complex comprising 465 stores – where they are helping visitors to navigate the mall. The trial is said to be part of a broader initiative aimed at understanding how robotics can enhance our everyday shopping experiences.


This development follows the introduction of smart changing rooms at Hugo Boss’ new flagship store in


36 | TOMORROW'S CLEANING


Düsseldorf, Germany. These connected fitting rooms each feature a screen that will read the labels of all items selected by the customer via RFID. It then allows shoppers to view matching items and change the size and colour of the garment to be tried on if necessary. The store claims their changing rooms are taking the customer experience to the next level.


However, some shoppers in the US are already able to ‘try on’ garments in stores without having to physically touch them at all.


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