A safe pair of hands
Another key differentiator which helps Cert stand out from the new wave of planet-conscious home cleaners is the reassuring truth that its mother company, Hydrachem, is a trusted British company and an established voice in the fields of disinfection and water purification. Hydrachem understands better than most the compelling necessity to preserve precious water supplies within an already fragile eco-system, and not trap this precious resource in single- use plastic bottles before tucking it away in warehouses and slow-moving container ships.
50 years on, Hydrachem operates in excess of 60 countries, whilst working with leading non-profit organisations, global healthcare institutions, and the universally-admired NHS.
Michael Lawrence continued: “Clearly, Cert doesn’t have the same scale of operation as a number of our global surface cleaner peers. However, working alongside a number of internationally admired charities, we have seen first-hand the crushing hardships that real water deprivation creates.”
According to UNICEF reports, if current trends continue, billions of children and their families will be left high and dry. Even by 2030:
• Only 81% of the world’s population will have access to safe drinking water at home, leaving a staggering 1.6 billion without.
• Only 67% of the world’s population will have safe sanitation services, leaving 2.8 billion without.
• Only 78% will have basic handwashing facilities, leaving 1.9 billion without.
www.tomorrowscleaning.com
Ever since Cert product trials first began last summer within homes and across an array of small businesses (hairdressers, nail salons, independent dentists and even funeral parlours), the Cert team has been constantly refreshing and refining its offer, as new thinking and customer feedback comes to the fore.
Giving Back: For one thing, Cert’s senior management team were adamant that 10% of all bottom-line profits must be re-invested in urgent water purification projects within some of the planet’s most water-deprived communities.
Cardboard Blister Packs: Secondly, the all-important plastic tubes that originally housed Cert tablets will be replaced this Spring by recyclable cardboard blister packs, further reducing the Sussex business’s already diminishing single-plastic footprint.
Dissipating Chlorine Strength: The new tablet formulation now means that five days after the Cert tablet has been activated by the addition of tap water, its chlorine strength will have dissipated to such a level that it can be safely poured down the toilet, providing one further cleansing function before heading down the drain.
In summary
All product sectors require genuine category agitators to ensure that new ideas remain at the fore. Cert won’t be for everyone, but you have to think that the homecare aisles would be a lot less cluttered and easier to understand if more retailers focused on versatile, one-stop products, as opposed to needlessly meandering product ranges.
www.certcleaning.com TOMORROW'S CLEANING | 47
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90
