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Conscious cleaning: the importance of social value
With customers placing increasing importance on social value, Gareth Cowmeadow, Key Account Director at Kingdom Cleaning, explains how the firm’s conscious cleaning strategy supports these CSR demands.
Corporate social responsibility (CSR) is a vital part of operations for many businesses and is shaping how they work with partners. Customers are increasingly looking for suppliers that match their values, particularly when it comes to people and planet. They are considering the entire social value chain and, in addition to setting their own mindful agendas, many major organisations are now ruling out contractors whose values don’t align with their own.
So how can cleaning companies stay relevant and show their clients that they share their ethos for sustainable business? It all starts at home, by making sure you have a clearly defined social value strategy of your own that considers social, environmental, and ethical practice. Here’s how this translates for us at Kingdom Cleaning.
More than cleaning
We believe that there’s more to cleaning than just clean spaces. Of course, our client portfolio across the UK and Ireland relies on us to deliver a first-rate standard of cleaning across their sites, but they also look to us to improve efficiencies and create great environments to work, rest and play in.
Driven by social and environmental ambitions, people and planet sit at the centre of everything we do. Our conscious approach means that we’re not just focused on creating clean environments, but also helping our clients deliver against important social and environmental agendas.
Conscious cleaning
Our ethos of ‘cleaning with a conscience’ guides everything we do, from looking after our people (and yours), to caring for the planet.
We want all of our 2,000 team members to be, and feel, their authentic self at work. After all, our people are our prime asset. This is why we have a number of initiatives in place to ensure our colleagues are treated fairly and with respect.
One of the most important things a cleaning company can do to make things better for their employees is to pay a fair
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wage. In-work poverty is increasingly becoming one of the UK’s major socioeconomic challenges, but as a Living Wage Foundation Recognised Service Provider, we passionately believe that those that are willing to work hard for their wages should be rewarded sufficiently to be able to live and enjoy life.
We also place great importance on equality and in January 2022 we became a member of Inclusive Companies, a network to support equality, diversity and inclusivity, that encourages a working environment where the differences of each employee are recognised and valued.
Training and development are other key commitments, making sure that our people can progress in their careers and learn new skills.
Protecting our planet
When it comes to sustainability, we only offer carbon neutral cleaning and use environmentally friendly products.
We have a small and trusted network of partners and suppliers who are all as committed to advancing social, environmental, and ethical standards as we are. We work closely with them to limit the amount of chemicals used in our processes, and have also introduced our ‘measure, reduce and offset’ approach to carbon management.
We also reuse machinery and equipment to give it a longer life, and to reduce the amount of material and single use plastics that are sent to landfill, or could end up in our oceans and waterways.
Sustainable business
Social value is no longer a nice to have. It’s vital for the health and wellbeing of everything around us. With customers increasingly demanding partners that share their morals, it is vital that the industry embraces sustainable business operations.
www.kingdom.co.uk/cleaning twitter.com/TomoCleaning
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