The APPG inquiry looked into the role of cleaning and hygiene during the COVID-19 pandemic. It took evidence from the BCC, the Royal Society for Public Health and a number of experts, cleaning and hygiene clients, and senior colleagues across the whole of the industry. It made 11 key recommendations:
• Establishment of a joint Government-industry preparedness team to plan for public health emergencies.
• Minimum levels of cleaning materials and equipment to be agreed and made available in readiness.
• Thought to be given to how to increase production during a public health emergency.
• Key frontline worker status must be bestowed upon
cleaning operatives and staff working in supply and manufacturing if a pandemic happens.
• Urgent consideration to be given to making cleaning staff eligible for the Skilled Worker Visa scheme.
• Minimum standards for hygiene infrastructure and cleaning in diverse venues to be agreed.
• A standard qualification for cleaning to be developed within the Apprenticeship Levy.
• Training budgets for cleaning operatives should be adequate.
• Government communications around hygiene in times of pandemic should be clear, consistent, sustained, timely, relevant and specific.
• The Government should use behavioural science- based communication campaigns to promote hygienic behaviour to the public.
• The Government should support the cleaning and hygiene industry in realigning perceptions of the industry.
A diverse expert group held an extremely productive roundtable event in January to discuss how to take the report forward, before representatives met and feedback to the APPG.
www.britishcleaningcouncil.org www.makitauk.com/cleaning-demo) CHSA integrates Green Claims Code
The Cleaning & Hygiene Suppliers Association (CHSA) has incorporated the Competition and Markets Authority’s Green Claims Code into its Code of Practice.
Lorcan Mekitarian, Chair of the CHSA, explained: “Sustainability is a challenging and complex issue. Integrating the Green Claims Code into our Code of Practice shows the commitment of our members to embrace environmental sustainability and protect their customers from greenwashing.
“This move follows the development of our Roadmap to Sustainability. Our members are using the framework offered by the Roadmap to develop their ethical and environmental sustainability strategy.”
The CHSA’s rigorous Code of Practice requires its members to trade ethically, provide quality and fit-for-purpose products, and to guarantee what’s on the box is what’s in
the box. It now also requires members to make sure all green claims:
• Be truthful and accurate: businesses must live up to the claims they make about their products, services, brands and activities.
• Be clear and unambiguous: the meaning that a consumer is likely to take from a product’s messaging and the credentials of that product should match.
• Not omit or hide important information: claims must not prevent someone from making an informed choice because of the information they leave out.
• Only make fair and meaningful comparisons: any products compared should meet the same needs or be intended for the same purpose.
• Consider the full life cycle of the product: when making claims, businesses must consider the total impact of a product or service. Claims can be misleading where they don’t reflect the overall impact or where they focus on one aspect of it but not another.
• Be substantiated: businesses should always be able to back up their claims with robust, credible and up to date evidence.
www.chsa.co.uk www.tomorrowscleaning.com WHAT’S NEW? | 17
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