IN THE LOOP AMA Research presents its latest report on the UK contract carpet market.
INTRODUCTION Currently, the carpet sector represents over half of the contract floorcoverings market although this share has decreased marginally in recent years. Overall demand within the contract market is dependent upon the economic climate in the UK, the levels of business confidence and investment and the state of newbuild and refurbishment activities in the non-residential sector of the construction industry.
MARKET OVERVIEW & TRENDS Carpets have dominated the floorcoverings market in the UK for many years in both the contract and domestic sectors. However, competition from other flooring materials, such as vinyl, laminate and wood, has seen carpet’s share of the overall market reduce significantly during the last 15 years.
The carpets used in contract applications are generally of a higher performance standard than products in the domestic sector, reflecting the need for them to bear higher volumes of traffic. This causes the replacement cycle to generally be much shorter than in the domestic sector. This replacement demand provides significant stimulus for the market - especially considering the high standards of presentation demanded by
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some end use sectors such as hotels, entertainment, retail, and offices for example.
There has been a continuing fall in volume demand for broadloom carpet in recent years, as a result of price increases for imported products and materials. However, the effect could be reversed if the Pound Sterling strengthens further against other currencies going forward.
The market has also seen increased demand for patterned woven carpets - particularly for more modern designs, together with carpets available in narrow loom - underpinned by construction and refurbishment activity in the hotel and entertainment sector.
The care sector’s greater focus on slip and trip prevention has led to growing demand for specialist carpet products, which are generally higher value, though the care home sector is currently facing financial pressures, and despite demand being strong, the construction outlook for this sector is uncertain.
Additionally, it is estimated that the carpet tiles sector has grown relatively strongly and now accounts for around 15% of the contract carpet market. In recent years carpet tiles have benefited from rising investment in the non-domestic sector of the construction industry.
www.tomorrowscontractfloors.com
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