Michael Gerbl, Head of Marketing and Product Management for EGGER Retail Products commented: “It is important to reach out to our customers right at the start of the collections. It is very important for me to provide partners with the opportunity for two-way dialogue. This is what the preview launches will achieve. We look forward to collaborating with our customers.”
The theme of the launch was “EGGER has the answer” because with the comprehensive collection it is now possible to have one uniform decor throughout the home. The benefit of using three flooring types with one surface design is that it can create the sense of space and harmony within an interior scheme by providing a seamless flow from room-to-room. This has not always been possible in the past due to the constraints of the floorcoverings themselves; it was unthinkable to use the same covering in bathrooms and children’s rooms.
EGGER GOES PRO Leading European brand for wood-based
flooring, EGGER held a launch event of the new PRO Flooring Collection in September, Tomorrow’s Contract Floors editor Sarah Robinson reports.
On Thursday 7th September 2017, EGGER invited over 200 specialist distributors and their sales teams to experience firsthand their new PRO Flooring Collection. The event was held at the Hilton at St George’s Park-home of the FA’s National Football Centre – a fitting venue to unveil EGGER’s new collection as with the three new ranges, they’ve certainly scored a hat-trick in the design and innovation stakes.
The four style world’s on show included: Light Living, which builds on the ever popular Scandanavian style and incorporates elements of industrial and natural elements in white and grey tones with whitewash timber and herringbone designs; Modern Classic, a familiar style that takes traditional finishes and creates a twist with new colour concepts; Used Novelty, a unique lively and creative scheme which incorporates vintage decors and Pure Nature, a warm and elegant style that achieves a timeless interior.
As well as learning about the key benefits of the collection and how they fit in with current interior design fashions, guests were also educated on the technical and functional features, the new EGGER PRO marketing tools point-of-sales modules, and services that support sales and consultancy. EGGER has launched a new website with a host of features to help retailers to educate their customers and market the ranges.
The launch kicked off with a presentation of the EGGER PRO Collection where guests were introduced to the three ranges; EGGER PRO Comfort, EGGER PRO Laminate and Tomorrow’s Contract Floors Awards 2017 trophy winner, EGGER Design Flooring. It was a pleasure to present Adrian Loinger, Category Manager at EGGER Retail Products, with an award at the event.
14 | SPOTLIGHT ON EGGER
Stefan Pletzer, Commercial Director for the EGGER Flooring Division commented on the event: “The introduction event of our new EGGER Pro collection was a big success and we have received a great feedback from all our partners. To win the TCF award is an additional confirmation to work into the right direction. It is our major goal and responsibility to continue with the same efforts and motivation, to make this great collection successful in the UK”
www.egger.com www.tomorrowscontractfloors.com
New decors were presented within roomsets reflecting four top interior trends as identified by experts at EGGER. This provided an opportunity to see the ranges in situ and enabled guests to get a feel for the products when laid as well as take a close look at the new display boards which now feature rounded corners for longevity.
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