WHAT’S NEW?
FLOORWISE LAUNCHES LUMIERE PREMIUM MEMORY FOAM UNDERLAY
Lumiere is the brand-new underlay from floorwise that brings homes a luxurious and resilient underfoot feel. Designed to fill the gap between the current premium polyurethane (PU) foam underlay and luxury Feel the Difference range, Lumiere is made using a hand-sorted blend of pre-consumer recycled PU foam and memory foam to give the best of both materials. Lumiere is free from the hard lumps often noticeable
in other foam underlays and comes with an entirely different feel, making this unmistakably premium underlay stand out from the crowd.
Not only does Lumiere separate itself from the crowd in the way it feels, its pure white look and smartly branded white film top ensure it looks just as good and stands out in a crowded market.
Andrew Gill, product manager at floorwise, said: “This is the first time a floorwise underlay has specifically incorporated memory foam into a product and not only does it give Lumiere a unique feel it’s a great selling point for retailers also looking to unlock the extra profit the underlay can bring. Consumers understand memory foam and know it for its amazing comfort and support, adding it into underlay capitalises on this perception and this is something retailers can use to upsell from lower grade products. What’s more, Lumiere’s pure white core and royal blue branding give it a high- end, premium look that makes it even more attractive to homeowners.”
Lumiere is a Super High Density underlay and comes in 9mm, 10mm and 11mm thicknesses, making it a true all-rounder that can be used to bring comfort and resilience to all rooms of the home. The premium branding of Lumiere is reflected in the high quality A3 sampling for retailers and installers, as well as floorwise’s unique A4 sample cards that add extra versatility to presentation options.
www.floorwise.co.uk QUIETER CLASSROOMS WITH OPTIMISE 70
Modern school classrooms are a tough place for any floor, but the IVC Commercial Optimise 70 range might well be the perfect solution. Affordable, tough, easy to maintain and with class-leading impact noise reduction, it upgrades any classroom floor in need of replacement.
Made in Europe by IVC, Optimise 70 is a heavy-duty (0.70mm wear layer) heterogeneous vinyl floor that delivers more than just outstanding wear characteristics. With a choice of 40 designs, including everything from wood plank and herringbone to terrazzo and bright colours, it can certainly create an inspiring classroom setting while supporting pupil concentration thanks to its 19dB of impact sound reduction. And with Sanitec anti-bacterial and Hyperguard+ protection, it’s a floor that’s hygienic and easy to maintain too.
Jake Parks, national sales manager at IVC Commercial, said: “Today’s classroom not only needs to deliver excellent long-term value, but must also support the needs of pupils. The importance of setting a high- quality learning environment is now well recognised and so schools are looking for floors that are not only exceptionally tough and easy to look after, but that can also
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www.tomorrowscontractfloors.co.uk
inspire and support the next generation. Optimise 70 has all the characteristics needed and is widely available from distributors across the UK. It is the perfect go-to classroom floor for contractors refurbishing school environments.”
Highlights in the Optimise 70 range include the ‘endless’ wood design of Elias, chevron plank of Olympus and the terrazzo looks of Cevennes and Coronet. These are
well suited to a more sophisticated look for secondary settings. Standard designs such as the wood plank of Camargue and Toronto, as well as the bright colours of Rochus are ideal for primary and junior learning environments, where they can be used to create zones.
Optimise 70 is available in 2m width and comes with a 12 year commercial warranty.
www.ivc-commercial.com
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