RESIN FLOORING
VA VA VOOM
Sherwin Williams provides a high-performing floor for high-performance vehicles.
When Mike Brewer, best known for fronting TV shows such as Wheeler Dealers and Born Dealer, needed to transform a grimy workshop into a high-end car dealership, he knew exactly who to call.
The Leamington Spa space, previously used to strip down industrial kitchens, came with one major sticking point: the floor. Seeped in oil and grease, the image it projected was far from the high-end feel he was looking for.
Enter REME Industrial Flooring, who used a range of Sherwin- Williams’ products to build the long-lasting foundations of One Automotive’s luxurious showroom.
THE CHALLENGE
One Automotive’s story began when Mike turned what was once a private car collection space into a dealership. Within the first few months, the family-run business was selling more than 40 vehicles a month. It was time for an expansion.
The team acquired the adjoining building, which had previously been used to strip down fast-food kitchens and was in poor condition.
“The building was disgusting”, said Mike. “It stank, and the floor was soaked in oil and grease. It took a good month just to clean the walls. I knew at that point we were going to need a floor.”
For a customer-facing automotive showroom and service space, presentation is critical, he said.
Mike needed a flooring solution that was durable enough to withstand heavy vehicles, and constant foot traffic, easy to clean,
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and slip resistant. It also needed to be visually striking, to reassure customers that they were buying from a premium dealership.
He got in touch with REME, who had installed the floor in the original One Automotive building, and was happy to hear they were still working with Sherwin-Williams.
“Sherwin-Williams has been in the industry for more than 50 years. You know you are going to get a floor that lasts,” he said. “You could tear down the building, and the floor would still be here.”
THE SOLUTION
REME’s install process started with substrate preparation, which involved the removal of contamination and the creation of a keyed surface, and the application of a primer coat.
Next, they used Resuflor SLX, a 2–3mm self-levelling epoxy layer, to provide a high impact resistance and a flawless, smooth base. A coating of Resuflor HB in grey and blue with aggregate added slip resistance without compromising on the look, and Resuflor LM was used to create black demarcation lines.
THE RESULTS
The transformation was dramatic. “I walked in and was speechless. I actually got a little bit emotional thinking about how far our little company has come,” said Mike.
“It looks absolutely incredible. For businesses like mine, where people come through the door, they need confidence not only in the car, but also in the surroundings. If you walk into a building that looks like this, chances are you will be reassured.”
www.tomorrowscontractfloors.co.uk
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