A DIFFERENT PERSPECTIVE
ON COLOUR INVISTA Antron carpet fibre’s fifth edition of its Antron Global Colour Trend Forecast, in conjunction with Stijlinstituut Amsterdam focuses on carpet’s role in global design trends in 2019.
Anne Marie of Stijlinstituut Amsterdam, a design, fashion, textiles and materials agency, begins: “We realise there is a tendency for flooring to be seen as a functional surface that should concern itself with durability and easy maintenance. That said, clearly people care for colour and design, along with a healthy and safe environment and we think that carpet extends its role to offering these benefits. Carpet is the basis of a space. It can be a carrier, the ideal canvas on which furniture can be placed and to which interior decoration added; it can also make a trend statement. There is a future for carpet as a trend product, as long as the industry continues to stay open to new
AN UNDERLAY FOR EVERYONE FROM
FLOORWISE With rubber crumb, sponge rubber waffle, combination felt and recycled PU underlays, floorwise provides exceptional choice and is one of few suppliers to truly offer an underlay for everyone.
From long-established lines such as the rubber crumb of Endura and Optima to the recently launched Feel the Difference premium collection, all floorwise underlays are designed to deliver excellent value. Bringing comfort, support and longevity no matter what the budget; they can be relied upon to meet the expectations of homeowners and to deliver retailers an attractive selling proposition.
Richard Bailey, manging director, floorwise, comments:“For many years, the floorwise name has been synonymous with underlays that deliver great value without compromising quality and even with challenging market conditions this remains unchanged. With stability in pricing and costs still rising for recycled PU, it could even be argued that other materials
42 | PRODUCTS & SERVICES
people with the tools to feel happy and comfortable in their work environment. The Global Colour Trend Forecast also underlines the importance of diversity in the workplace, with a need to accommodate and show variety in society’s tastes, mind-sets and circumstances. Each theme examines colour and its link to changing mind- sets and socioeconomic shifts.
ideas that keep up with the changing needs of individuals.”
And that is exactly what this insightful report achieves through presenting four themes that explore colour, looking towards influences of our approach to wellness and providing
In Play, bold, vibrant and happy shades prevail as colours to spice up environments and to create pattern by blocking. In contrast, Primal focuses on our need to retreat and relax with a series of subdued, natural and essentialist shades. With Reflect, sensory stimulus is explored with shades that capture light while also suggesting luminescence through use as grids, gradient and mélange effects. The final theme, Grow, focuses on our desire to feel closer to nature with a palette of green tones that tackle the deficit revealed between nature and our man-made environments.
www.antron.eu
such our rubber-crumb underlays are even better value than ever before. Add to this the superb choice on offer, covering every product type and application suitability, and you can rely on floorwise to provide you with an underlay that delivers, no matter what your customer is looking for.”
The Feel the Difference collection is an excellent example of this versatility, presenting three different underlay types in the recycled PU foam of Elegance, the sponge rubber waffle of Inspiration and rubber-crumb and felt of Prestige. Each underlay within the collection is designed to provide premium levels of comfort, support and
longevity. From luxurious bedrooms with Elegance to woven carpets in character homes with Prestige, it is a collection that offers reassuring quality for discerning homeowners.
floorwise also offers a range of specialist underlays for use with underfloor heating in the Thermaflow collection, and for wood and laminate with the sound-reducing Acoustica and Whisper ranges. Combatting common problems, such as subfloor conditioning and moisture, these underlays add to the depth of product available at floorwise distributors across the UK and Ireland.
www.floorwise.co.uk
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