Feel the Difference by floorwise
ABOUT THIS PRODUCT
With strong growth at the premium end of underlay sales, floorwise has expanded its Feel the Difference collection to provide homeowners even more choice in underlays that deliver the best in comfort, support and resilience. Four new PU foam underlays now join Feel the Difference for an impressive collection that also includes rubber crumb and rubber sponge options.
Company Profile
The comprehensive portfolio of floorwise products encompasses the whole spectrum of flooring accessories including underlay, adhesives and screeds, entrance matting, gripper, profiles, stair nosings, pvc skirting and flooring installation tools.
Having supplied the flooring industry with quality products for decades, floorwise has become the go-to brand for many retailers, contractors and fitters.
Company Contact
wiseup@floorwise.co.uk 01509 673974
www.floorwise.co.uk
20 AWARDS 2025
Finesse (11mm UHD+), Charm (9mm UHD+), Indulgence (11mm SHD+) and Delight (9mm SHD+) now provide more comfort and durability for carpets, giving homeowners a choice of options depending on their budget and requirements. All made in the UK, they are also the first floorwise underlays to have been tested against ISO 16000 for their Volatile Organic Compounds (VOC) emissions which impact on indoor air quality. Following successful completion of this testing this new floorwise range comes with the internationally recognised French A+ rating.
To mark out these new Feel the Difference underlays as premium options, floorwise uses a crepe paper top and non-woven base for a better feeling product over standard PU types. Combined with the superb bouncebackability of either UHD+ and SHD+, the new underlays are made to deliver the very best combination of comfort and durability beneath carpets.
In Finesse and Charm, floorwise offers its most dense PU foam quality in 11mm and 9mm thickness best suited to heavyweight carpets or homes looking for the very best in high-traffic areas. The SHD+ of Indulgence and Delight provide a more affordable but no less luxurious feel in bedrooms and lighter trafficked areas. With impact sound reduction of up to 47dB and thermal insulation up to of 3.10 tog, they help to make homes noticeably warmer and quieter too.
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