Expert from overseas


Ron Segura, of Segura & Associates, discusses following up, without annoying your prospect.


A new business, a New Year, a different view?


found myself talking to a ‘marketing guru,’ about click-throughs and Google pay as you go! What happened to picking up the phone and asking to speak to someone in charge? Have those days gone, or are we so susceptible to seeing pictures and email marketing on our ever-connected iPhones and BlackBerrys?


Matt Anderson, Cradle UK matt@cradleuk.com


I have been fortunate to have been given the chance to start a new business with a manufacturer based in Spain and use my somewhat honed skill set to really push a product that I feel has a lot to give in the UK market.


The weird thing is how my view has changed about business in general. This morning I


Has the age of phoning the buyer and asking for a meeting gone, or are petrol prices and the clogged motorways to much now for the average sales rep? I always felt there was no such thing as a wasted meeting, as actually shaking hands and putting a name to a face has always proved valuable at one time or another, but technology is changing and at a rapid pace, and the wonderful world of electronic marketing is going from strength to strength.


422 | TOMORROW’S CLEANING | The future of our cleaning industry REGULAR


Does it work? Hell, do people even open these emails that tell you how to be a millionaire overnight? For me, the jury is still out, and I’m not someone that is adverse to tech – actually, my home is full of it - but I do know that some of us find it difficult to make the transition from technology at home, to technology that can really push a business forward.


I am going to give it a go, this e-marketing thing and all the other add-ons, and over the next few months, hopefully, I’ll report back to you, and try and give you some tips, and maybe some pit-falls that I am hoping to avoid.


There has to be balance between human interaction and one and zeros doesn’t there? Well maybe in the past I’ve been on the side of humans a little too much, and now I want to see if the ones and zeros can help…


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