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“Demolishing a house, demolishing a tree, they’re not so different. The principles and logistics are similar. You just have to adapt.”


Whilst always producing a quality residual product from their clearance services, a recent increase in capacity has helped the Greenwood team to develop their biomass potential and start supplying some of the larger dealers in this lucrative market. The supply of biomass has meant that during the recent crisis, the Greenwood team was afforded key-worker status. As the wood chippings and waste products continue to pile up, they are converted into renewable energy and fed into the National Grid to help keep the UK powered. THE VOICE met up with James at the family-owned yard he shares with a range of other businesses, on the outskirts of Chobham.


James has had a grounding in the tree game and a career as a


Men’s Health fitness model, now sees the 37-year-old spending more time behind the wheel of his company’s vehicles, rather than in front of a camera. “We’ve never liked to put all our eggs into one basket, and it means that, no matter what is happening, we’re able to adapt. Something might be affecting the tree work, but we can concentrate on the demolition side – or vice versa.


Demolishing a house, demolishing a tree, they’re not so different. The principles and logistics are similar. You just have to adapt.” Whilst private work slowed down during the grip of the pandemic, this has started creeping back in to bolster the existing large amount of work James and his team undertake for a handful of local developers. “We regularly undertake the initial tree clearance and are often asked to step in and look at the demolition of existing structures on-site, giving the builder a clean slate to start from,” James explains. Being able to adapt to economic climates has prompted James to look at the way his business operates, and further mechanisation has been the key to recent success. Wanting to develop the business to cater to more extensive and varied contracts led James to realise that mechanisation was the best way to go. Already operating a mini digger with grapple, James looked at the market for a larger machine to carry larger attachments – and therefore increase the company’s ability to take on the bigger, more complex projects.


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