WEB VERSION: Click Here
Holly Willis, assistant manager, CRM at bareMinerals, commented: “Wunderkind doesn’t just help us grow out our databases, their granular-level personalisation allows us to find out more about the shopper on an individual basis, enriching our data and improving the quality of our digital engagement. By understanding buying intent, they help us create highly tailored triggered messages at every point in the buying journey.”
bareMinerals was quick to act when lockdown closed its stores and sought to recreate the in-store buying experience online, becoming one of the first movers to launch 1-2-1 beauty consultation appointments with its make- up and skincare experts in April 2020. This helped the brand not only connect with its customers, but also helped build confidence around online purchasing to increase online AOV. Orders made through its 1-2-1 appointment service were 2x higher than the average basket size of orders made directly on the website.
Wulfric Light-Wilkinson, GM EMEA at Wunderkind, commented: “bareMinerals has always led the way on product innovation, continually creating new and exciting clean beauty concepts
that push the category forward. So, it’s no surprise we saw them apply the same rigour in finding new ways to connect and engage with shoppers during the pandemic when stores had to shut. By
...
helping bareMinerals better understand and engage their shoppers, it was able to capitalise on digital sales opportunities and nurture new shoppers into returning and loyal customers.”
When you are looking for the very best in IT people at all levels Be sure to make us your first port of call
* professional * agile * connected * thorough * service * results
expertregister@directcommerce.biz
homeofdirectcommerce.com/jobs
homeofdirectcommerce.com | Direct Commerce 47
PROMOTED CONTENT PARTNERSHIPS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66
