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concepts to drive growth,” said Andrew Peirce, Managing Director at Cosyfeet. “We’ve


already seen huge online


acquisition among UK audiences during the pandemic, and, having


by introducing regional campaigns. Despite the assumption that this tactic might replicate national success, especially considering the halo effect of other marketing activities, Tapestry’s analysis indicated the opposite. It revealed that local TV isn’t profitable across most areas of the UK. This, coupled with a marked increase in online acquisitions


during the pandemic, means Cosyfeet can confidently reallocate part of its TV budget to digital channels in 2021.


Looking forward to the future “Bringing in the external perspective and industry expertise of The Tapestry Agency is helping us to evolve our marketing strategy, enhance our multi-channel approach and introduce new


recently launched in the US, we look forward to testing and evaluating our global reach this year. Plans for 2021 include implementing a new ecommerce platform to support cross-selling based on basket behaviour, as well as enabling point-of-sale incentives to drive AOV.”


Through a programme of rigorous testing and ongoing strategic guidance across all marketing channels, Tapestry is helping Cosyfeet drive growth by getting to know its customers better than ever, one (comfy) step at a time.


Tapestry is a specialist team of experienced client side marketers and    


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