ISSUE NUMBER 257 | NEW YEAR 2021 | ISSN 2049-8993 CONTENTS 4 5 Publisher’s Note News round-up


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©2021 Membership Services Ltd. homeofdirectcommerce.com | Direct Commerce 3 46 49 Partnerships Digital


56 DCA Update 59 Media


Viewpoint


10 Ask Chloë 12


Viewpoint 16 18 23 Fulfilment Operations Operations Marketing to Mature Customers


25 Direct Commerce Awards 2021 29 Consumer Credit 32


People 36 41 Catalogue & Print eCommerce


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