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towards a common purpose. This hybrid model also allows teams to scale and adapt as necessary, utilising agency expertise to meet evolving business and customer needs, further baking agility into the working model and driving rapid transformation.


3. Continual Improvement Agile methodologies ensure teams regularly ref lect and ideate on how they work together, not just acting on data to improve what the business creates. Lean methods troubleshoot the root cause of issues and put


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remedial practices in place to ensure they don’t reoccur.


We have seen benefits in having a collectively understood ‘North star’ that all parties are working towards, but with rapid cycles of


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