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When a brand sells direct to Amazon (known as 1P), Amazon acts as a retailer and can implement price adjustments independently. Alternatively, brands could opt for a hybrid approach, where the business combines the 1P sales model with selling their products on Amazon via third-party sellers (3P). This model provides brands with more price autonomy over their products.
As we enter 2021, dynamic pricing will become more prevalent. By collating and analysing competitor pricing stats, brands will be able to implement dynamic pricing strategies to maximise sales and profitability.
Headless commerce - more brands will lose the head Not a new concept, headless commerce – where the back-end of the platform is decoupled from the front- end – will continue to gain momentum in 2021. With
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more traditional eCommerce platforms, brands are constrained to the front- end design and locked into monolithic solutions. Since headless eCommerce platforms don’t control the front-end design, this enables brands to create and control the end user experience, allowing them to be more f lexible and agile.
Already set in motion, 2021 will see a rise in consumer demand for a frictionless shopping experience. Online shoppers have little tolerance for inconsistent or fragmented customer journeys, they want transactions to be fast and easy, and brands that enhance the process will be able to fix the abandoned shopping cart issue.
AI and predictive analytics will gain more traction Already delivering results for brands, artificial intelligence (AI) is helping customers visualise products, and how
those products will meet their needs. Likewise, AI powered chatbots are becoming increasingly sophisticated in delivering customer service. In 2021, AI will do even more by helping brands find new customers.
Algorithms will analyse and compare shopping trends in conjunction with brand offerings, scrutinising sales channels and shopper trends, and delivering insights for brands to fine-tune marketing, sales, and pricing strategies. By automating this labour- intensive process, brands will become more cost and time effective, enabling them to redirect resources towards core business goals.
Fulfillment and delivery becoming increasingly important As the number of people that go online to shop continues to rise, ‘last mile’ delivery services will equally thrive. 2021 is very likely to be the
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