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5 Reasons why major businesses are adopting agile
By Louis Georgiou, MD, Code Computerlove
In a new industry survey 89.7 per cent of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as fundamental as a business model. A major trend in line with this wave of organisational change is a move towards Organisational Agility, which is being adopted by a host of major brands as a way to optimise ways of working and to improve overall effectiveness across all departments.
A
gile practices have shifted from being solely for software
development to an approach being adopted business- wide; and it’s more than just applying new processes or finding new ways of working, it’s about being fundamentally more adaptive and responsive to change.
As we see it, the trend is being driven by three converging movements – the foundations from agile software development, the understanding of f low and ‘waste’ from lean manufacturing and the advancements in team dynamics and group behavioural science that’s also matured in the last 20 years and, more recently, the titanic organisational changes that have been brought on by Covid, where teams have been forced to find ways to maintain internal efficiencies while working remotely.
The main five reasons businesses are embracing agile include:
1. Empowering and motivating teams – while removing silos Increasingly, organisations are realising the benefits of restructuring to realign their teams around holistic customer experiences.
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Ensuring these new team structures have the capabilities to deliver end- to-end customer journeys, cutting through legacy functions and departments, removing the silos, bottlenecks and conf licting priorities and goals that historically have been restrictive barriers to growth.
Instead, these new multidisciplinary teams are aligned around shared objectives and goals, work collaboratively and iteratively, and use data and customer insight to drive their work.
Removing these barriers means teams have greater visibility of their contribution to the overall business goals, more empathy for their teams and greater accountability for their role. Teams driven by holistic business objectives (usually OKRs), working to deliver successful customer outcomes, inherently have a greater degree of autonomy which further fuels their motivation, collaboration, speed and ownership of results.
2. Rapid Transformation Looking at the team as a combined unit (blending client and agency staff) with agile methods creates a true partnership, where all team members are working
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