PROFILE


Promotional image fromfacebook.com/penheaven linking to blog post with a special collection celebrating Pantone Colour of the Year 2020, Classic Blue.


purchase, so remove that obstacle from the get-go.


“Our customers buy from us because of our refined product choice. They trust our judgement when it comes to brands and products, and appreciate the time we have spent hand-picking items so they can choose from an elite selection.” said David.


Understanding your true USPs is vital, and outlining these to your customers is a must that should be pushed at every opportunity. For instance, Pen Heaven offer in-house engraving on a


majority of the products available and it’s a valuable selling point. A key trend that has been growing year-on- year, offering a personalised service of some sort is an excellent way to attract more consumers to your brand.


“Our personalisation service puts us above our competitors, and allows us to maintain lower costs and quality of service, not to mention a quick turnaround time, ” explained David.


In addition, many consumers now demand transparency from the companies they


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choose to buy from, so try to be as clear with your values as possible. Be that your staffing policies to your stance on recycling, it’s important to show your company has a conscience.


Finally, it’s important to remember, you can’t be everything to everybody, and that’s okay. Instead excel in what you do; your handpicked products, your unique offerings, and your outstanding customer service. It’s okay to be individual and unique. In fact, be passionately independent.


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