DIGITAL
When looking at which shopping-related technology they think would most improve their shopping experience, 58 per cent of respondents identified mobile payments as the most important, with biometric payments/cashier-less stores second (45 per cent) and VR/ Augmented Reality (AR) third (25 per cent). It took some time, but it is now clear to see that mobile payments have finally reached the absolute mass market.
It pays to offer biometrics Wirecard’s research indicates that it pays for retailers to implement biometric payment methods. Three in five would be interested in using biometric data to purchase products online (66 per cent) and in-store (68 per cent). Comparatively, 89 per cent of Thai consumers would be interested in using biometric data to purchase online compared to 53 per cent of German consumers. This does not surprise, as European
and especially German consumers are more cautious to experiment, especially when sensitive data is being touched.
Voice-assisted shopping is not far-fetched Despite voice-assisted shopping devices, such as Amazon Alexa and Google Assistant, often being dismissed as a gimmick, 57 per cent of respondents agreed that using them would make shopping easier, and 44 per cent would already trust voice-assisted payments to do their weekly shop. Thai consumers were once again the most open to using these new technologies with 92 per cent of respondents either strongly or somewhat agreeing that it would make shopping easier, compared to 38 per cent of Australian consumers.
Customers look for products online – while they are in-store Consumers are interested to use technology to research
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products while they are in-store, blurring the lines between the physical and online shop. 74 per cent said they are interested in using an app or the store’s mobile website to research more about the product they are looking at, while at least 72 per cent said they have some interest in using in-store technology like tablets, and 60 per cent are interested in using VR.
The survey clearly shows that the willingness of consumers to try out new technologies is comparatively high - and perhaps even higher than many retailers believe. This is both a risk and an opportunity: those who are slow or unwilling to invest in technology risk falling behind those who do. Tech thinking will increasingly inf luence the retail world: Retailers must adopt an agile, quick trial-and-error approach instead of waiting to “be on the safe side” and thus lose the opportunity to learn.
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