PROMOTED CONTENT
Whistl provides insight into online shopping behaviours in a white paper
O
nline shopping continues to evolve in response to consumers’ needs and demands. Today’s shoppers have
access to a multichannel, marketplace- led environment and why consumers choose to spend with a particular brand or e-commerce retailer will be judged on more than just the cost of an item.
Having greater insight into how the various components of the buyer journey and purchasing patterns are
inf luenced by the retail environment will mean you have a strong foundation for developing your e-commerce strategy.
To better inform online merchants of these factors Whistl, the leading delivery management company in the UK has conducted a survey of the UK population, analysing the factors that impact online purchasing, with a representative sample of 1,000 UK adults. The respondents were screened on the frequency of online purchases of non-food items.
Key online shopping research findings: • More men purchase items online daily/weekly than women
• Clothes/fashion is the most popular category in every region of Great Britain
• 61% find the ability to specify location very/somewhat important
• Delivery cost and ensuring the package arrives safely are the most important factors to those purchasing online
• Men do not consider the convenience of delivery as important as women
• 75% of those surveyed felt minimising the amount of packaging is important
• Half would be willing to pay more for eco-friendly packaging and this increases with age
32 Direct Commerce |
www.directcommercemagazine.com
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