INTEGRATING THEMES (continued)


2. INCLUSIVE SOCIO-ECONOMIC DEVELOPMENT AND ENRICHING LIVES THROUGH CULTURE


With a belief that entrepreneurship can be key for a fair and inclusive future, we foster skills for economic participation and success to build a more equal, caring and prosperous society. We use culture and creativity to enrich the lives of individuals and communities and we contribute to organisations of all types through impactful research and knowledge exchange.


Here are some ways in which Middlesex drove inclusive socio-economic development and enriched lives through culture in 2020/21:


Research that helps musicians adapt to a new life online


When lockdown led to live performances being cancelled overnight, livestreaming looked set to become a lifeline for musicians. But many weren’t familiar with the relatively new concept and had questions about the technology, engaging with audiences and generating an income.


Middlesex instigated new research into livestreaming, particularly looking at optimum ways for musicians to earn money from online performances.


The research included a survey conducted in partnership with the Incorporated Society of Musicians, producers Serious, the Music Venue Trust, Musicians’ Union and the Sheffield Performer and Audience Research Centre (SPARC). Key findings will be disseminated to 50,000 UK musicians. We used the research to produce an Open Access toolkit for musicians, featuring best practice guidelines, which we published in spring 2021. Topics include staging virtual concerts, streaming platforms, methods of generating income, collaboration with venues, and online audience engagement.


Left: Photo: Chris Ainsworth on Unsplash 24


Middlesex University


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