Expert Insight
HOW TO MAXIMISE YOUR OUTDOOR SPACE
Top tips to help you maximise your outdoor offering from HEINEKEN UK.
With the easing of restrictions and warmer weather on the horizon, demand for a spot to enjoy that freshly poured pint in the on-trade is high. Whether you already have a large garden or are looking to create some outdoor space, now is the time to stay on top of your outdoor offering. Drawing on insights from our Star Pubs & Bars network, we have pulled together some top tips to help you be successful outdoors. HEINEKEN customers can also access further support in the HEINEKEN Benefits Bar.
1. PLAN AHEAD TO MAKE THE MOST OF YOUR SPACE
Before making any changes to your outdoor space, it’s important to consider all planning and licensing requirements, such as selling alcohol and hosting live music. For instance, you’ll need a pavement license if you want to put furniture on ground that you don’t own or that forms part of the public highway. We’d recommend contacting your local planning department with any questions from the get-go, as authorities can vary and permission can take some time. Car parks are a great way to designate and pivot to drive existing revenue. One of our Star Pubs & Bars spent just £250 converting a car park into a licensed beer garden with 10 new covers and saw sales grow by 125% vs. the previous year! Get creative and
8 May 2021
www.venue-insight.com
use windbreakers and planters to segment your space, keeping it organised and functional for social distancing. Open to all, our Facebook group, The Pub Social, is a great shared space for people working in hospitality, where they can access tangible advice and recommendations from other operators – from choosing the best options for your outdoor area to managing staff to optimising table service.
2. BE READY FOR ALL WEATHER
There are few things better than a pint in a sunny pub garden – but as we all know, the Great British summer
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