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Product News Valoriani Answers Mayday Calls


As the UK hospitality sector bounces back, wood-fired oven supplier, Valoriani, is answering many ‘Mayday’ calls from venues seeking help with enticing diners back and making up for lost time.


Valoriani urges a focus on 3 Ms – mobility, mood and margins. Its ‘Fornino’ ovens, quickly augment any outdoor space and help venues become more agile too, by tapping into any woodfired pizza takeaway trade. Other attractive mobile oven options allow venues to reach out to prospective future dine-in customers, generating additional income at events, campsites and even gated residential complexes.


The authentic Italian ‘pizza & more’ oven supplier’s ready-to-go ovens get wood-fired oven menus operational within 24 hours, or rescue venues whose oven has failed depressingly quickly. Rescue operations are underway nationwide, as eateries learn that the artisan-built, superbly insulated, heat-hugging refractory clay ovens from Valoriani have deservingly earned their worldwide admiration. It really does need to be ‘V’ for victory.


Entertaining diners with real-flame cooking, the artistry of fire-feeding and tantalising aromas is a winning ‘mood’ strategy. The feelgood factor of seeing dishes cooked in a traditional and highly transparent way, right in front of


26 May 2021 www.venue-insight.com


us, will this year also boost diner trust, as we ease back towards ‘normality.’


And you don’t have to just cook pizza! Why not tempt with wood-fired sausages, burgers, steaks, fish, potatoes, pasta dishes, bread and veggie delights? Valoriani’s style-plus- substance ovens are absolutely brilliant gluten-free cooking ‘zones’ too.


Pizza is renowned for its profit margins and is an ‘upsell’ to those who only popped in for a pint. Cooked in just a few minutes the wood-fired oven way, the payback on both oven and wood costs, can be rapid.


Inside or outside, a wood-fired oven is a true ally and Valoriani can assist your recovery with inspiring ideas of how to best manage your wood-fired menu. Its ovens are not just for top chefs like Jamie Oliver and James Martin, but for your chef too, whether you are delivering pizzas to beach-goers or tickling taste buds on terrace or turf.


With the reputation and centuries-long pedigree of Valoriani ovens, it’s not all smoke and mirrors as with some suppliers – although glitzy mirror-tile Napoli oven options are flying out of the door! Choose Valoriani and you won’t get burnt, neither whilst cooking nor financially.


Call 01772 250000, to discuss your individual needs or make your ‘Mayday’ call, or visit www.valorianiuk.com


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