search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
News


JÄGERMEISTER SUPPORTS UK ON-TRADE WITH 5,000 FOOTBALL THEMED POS KITS


Mast-Jaegermeister UK is distributing 5,000 football themed sales kits to pubs and bars across the country in effort to support its on-trade partners when hosting consumers for big games including the month- long football tournament beginning 11th June.


The Jägermeister-branded kits include specialty country-based labels for 70cl bottles of Jägermeister for the June tournament as well as football themed posters highlighting the brand’s perfect serve — an ice cold shot, chilled to -18 C — beer mats with a placeholder for a shot glass and a paddle for serving socially distanced shots. The kits will also include a 15-second digital asset with the message ‘the perfect shot’, which is accompanied by the image of a football being kicked into a goal.


Football matches pose a great opportunity for operators to drive consistent footfall and in turn sales as the UK on-trade continues to reopen. On average, consumers buy 3.1 shots


38 May 2021 www.venue-insight.com


in a purchase at the bar, which helps drive that incremental serve, and Jägermeister is the UK’s favourite shot brand.


Mast-Jaegermeister UK Trade Marketing Manager, Ben Errington, says: “Football is a huge part of England’s culture and matches are often viewed down at the pub with a group of friends. After many months of having shut doors, we want to provide pubs, bars and restaurants with the support


and tools they need to create a great atmosphere for enjoying football. The items in the kit are bold and have clear messaging around the shot occasion to help drive that incremental serve, helping operators generate cash flow.”


Jägermeister is best served as an ice cold shot, chilled to -18 C and poured into a frozen, green, branded shot glass. Prost!


www.jagermeister.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52