44 Advertising feature
Locally Grown in Devon Interview with Owner Jane Willmott
Describe your business: Blackawton Blooms grow a huge variety of cottage- garden and Devon wildflowers, perennials, annuals and bulbs of every colour, for that just- gathered-from-the-garden look. We create beautiful flower
arrangements and bouquets for all occasions and venues, big or small. We provide hand-tied seasonal gift bouquets to say ‘get well soon’, ‘I’m thinking of you’ for anniversaries, birthdays, Valentine’s Day, Mothers’ Day and more. We deliver locally and are now able to post anywhere in the country. We cater for weddings,
corporate events, funerals, and parties. We also supply restaurants, hotels and holiday lets with a weekly flower service. The best way for customers to order their gift bouquets is direct from us by email or phone/ Whatsapp or text. They can also order via our website, although the webshop is being re-designed as we go to print.
When was Blackawton Blooms established? I set it up in 2009 when I had my daughter to fit in with childcare. Clare Morris joined me in 2013 but has since left the business so it’s mostly me and some occasional help. My background is in
conservation and environment/ ecology and I have a passion for the countryside, wildlife and all things floral. I started the business growing flowers in the half acre garden in Blackawton and selling from the garden gate. I then branched out to selling through local garages, local garden centres etc. When Clare joined me in 2013 we went into supplying weddings and local businesses and set up a new flower farm in
What is special about the business? Our unique selling point is that our flowers are sustainable with a zero carbon footprint and we both grow and arrange – from seed to flower to bouquet, we do it all! I love the whole process.
Moreleigh in 2018 to expand our growing capacity. Before Covid, our core business had been weddings (up to 20 a year) and supplying local businesses but over the past few months I have expanded our supply of gift bouquets to
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