Expert Insight
MAKING THINGS EASIER AND MORE PROFITABLE — From marketing your venue to driving footfall to delivering a great customer experience, HEINEKEN are continuously developing innovative technology and solutions, including the HEINEKEN Buying Club, SmartDispense™andSwifty. Tried and tested in Star Pubs and Bars, these innovations are designed to help you save time, money and grow your business.
HOSTING UNBEATABLE EXPERIENCES — Show your customers a great time through training, marketing support and events to make your bar and every pint you serve look perfect. From getting the basics right with lit founts and glassware, to tools like Hello BEER and POS Direct, as well as exclusive partnerships and sponsorships including UEFA EURO 2021; HEINEKEN can help you create experiences to drive sales.
As part of the HEINEKEN Benefits Bar, HEINEKEN UK has this month launched The Pub Social - a Facebook group open to all operators. This online community gives licensees the opportunity to share experiences, ask questions and get
advice from peers, as well as real-time relevant support from HEINEKEN UK and Star Pubs & Bars.
With over 800 members already active on The Pub Social Facebook group, all operators can be part of this supportive community as they navigate reopening, new regulations and the changing needs of customers. Whether it's sharing ideas for driving footfall, staying active within your community or just looking for recommendations, get honest feedback and learn from the experiences of fellow operators across the country.
The Pub Social joins HEINEKEN’s portfolio of business solutions
designed to work seamlessly with everything your regulars already love about their favourite hospitality venue, while enhancing their experience. The HEINEKEN Benefits Bar utilises tried and tested insight and learnings from Star Pubs and Bars, making it an exclusive resource for operators to help their businesses thrive.
For more information on The HEINEKEN Benefits Bar and growing your business, visit:
www.heineken.co.uk/our-pubs/ make-heineken-your-supplier/
www.heineken.co.uk www.venue-insight.com March 2021 15
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