Expert Insight
HEINEKEN UK LAUNCHES THE BENEFITS BAR AND THE PUB SOCIAL TO BOOST BUSINESS FOR UK OPERATORS
HEINEKEN UK has unveiled an exclusive network of insights, tools, advice and support to help operators boost every area of their business, called the HEINEKEN Benefits Bar.
As part of the HEINEKEN Benefits Bar, HEINEKEN has launched The Pub Social – a Facebook group open to all operators, where they can share experience and advice with peers, as well as access support from HEINEKEN and Star Pubs & Bars.
Committed to helping operators grow their business, HEINEKEN UK has a unique offering that will assist outlets through the reopening period and remind customers why they love the Great British Pub.
The HEINEKEN Benefits Bar is now open! To help on-trade businesses recover and give them every opportunity for success this year, HEINEKEN UK has unveiled an exclusive network of resources available to its customers. Right now, licensees need a partner who has got their back and who understands the industry as well as they do. Because it never stops when you run your own business, so HEINEKEN want to take away some of the hassle.
The HEINEKEN Benefits Bar doesn’t serve refreshing drinks and hearty lunches alongside a warm welcome. Instead, it serves a range of benefits that make running a pub easier and more profitable. The HEINEKEN Benefits Bar is built on industry experience; offering operators access to exclusive, dedicated customer support in all areas of their business. Covering all elements of running a great pub, from sharing learnings of the Star Pubs & Bars network to the specially developed tools and technologies, all integral to boosting business and enhancing customer experience.
As the UK’s leading pub, cider and beer business, HEINEKEN is helping operators satisfy every customer, every time, and grow their business through five key areas of expertise underpinning its Benefits Bar:
14 March 2021
www.venue-insight.com
DOING BUSINESS IN THE RIGHT WAY — HEINEKEN’s dedicated team and expert partners are always on hand to support you and grow your business. Brewing a better world is fundamental to everything at HEINEKEN, from growing 100% sustainable barley for their beer or local apples for their ciders to helping you serve the perfect pint.
OFFERING THE RIGHT BRANDS FOR YOU — Feel confident you have the right products for every customer, every time. Choose from HEINEKEN’s
extensive range of drinks, whether it’s the number one cider brand, an on-trend craft beer, the latest premium mixer or one of their exclusive wines.
SERVING PUB EXPERTISE AND INSIGHT — Access the latest market and consumer trends as well as HEINEKEN’s unique understanding through Star Pubs & Bars on everything it takes to run a great pub. Using industry knowledge and local market dynamics, HEINEKEN’s customer teams can share ideas, advice and pub expertise to meet your specific business needs.
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