Industry News

Ardagh Group and Waterloo Container mark 30 years of partnership with new agreement


rdagh Group, Glass – North America, a business unit of Ardagh Group has renewed its contract with Waterloo

Container as its preferred wine bottle distributor to service wineries in the Eastern half of the U.S. and Canada. This agreement marks 30 years

of Ardagh and Waterloo Container supporting the North American wine marketplace, providing a one- stop shop for wineries to purchase high-quality, American-made glass packaging. The strategic partnership

leverages Ardagh’s 125 years of wine- industry knowledge and proven track record as the largest producer of glass wine bottles made 100% in the

U.S., with Waterloo Container’s 40 years of experience and dedication to the growth of the wine industry in the Eastern U.S. and Canada. “Our success in this industry

is because we are different than other distributors. We are a service provider, and our goal is to share our experience, service, and expertise with our customers. Our renewed partnership with Ardagh allows us to continue to grow as an East Coast premier packaging provider and ensures our unrivaled stock of ready-to-ship, high quality glass and packaging is supported from production to customer,” said Bill Lutz, president and owner at Waterloo Container. “We are proud to offer glass made in America, and happy to

be continuing our relationship with Ardagh to make that happen.” The alliance provides an extensive

service offering to wineries in the Eastern U.S. and Canada, including a full range of wine bottles in a variety of colors, sizes, styles and finishes, in addition to glass printing and shrink sleeving services, corks and capsules, STELVIN® closures, state- of-the art repacking capabilities, enhanced custom packaging design and engineering services, and robust customer service support. “Waterloo Container has been a

significant part of our wine strategy since 1990, and we are excited to evolve our long-time partnership,” said John T. Shaddox, Chief Commercial Officer for Ardagh’s

North American Glass business unit. “We enjoy collaborating with Waterloo Container to offer high- quality, sustainable glass packaging to wineries in the Eastern region of the U.S. and Canada.” Ardagh is dedicated to the wine market with capabilities and resources to grow with wineries every step of the way. Wineries in the Eastern U.S. and Canada that are interested in purchasing from Ardagh’s glass portfolio should contact Waterloo Container at 888-539-3922 or contactus@ To view Ardagh’s extensive wine

bottle stock portfolio, which are all made in the U.S.A., visit ardaghgroup. com/wine2021.

Luxury fragrance requires luxurious packaging

British fine fragrance brand Memoize London has selected products from the Antalis Creative Papers range to create luxury packaging for its two latest perfumes. With the support of Katherine Wilson, Creative Papers Product

Support Manager at Antalis, Memoize London founder, Holly Hutchinson, selected the rich, vibrant tones of Pop’Set Ultra Red for its new Ghzalh perfume and Curious Metallics Rose Gold for new scent Isla Rose. Holly commented: “Ghzalh is a product that really needs to stand

out and with Pop’Set Ultra Red we were able to make this happen. As well as being an excellent colour match, it’s a high-quality paper with an excellent finish.” The inner box and box sleeve are made from Pop’Set Ultra Red 320gsm and the outer box is Pop’Set Ultra Red 120gsm used in ‘paper on board’ application. For the new Isla Rose Perfume

Holly chose Curious Metallics Rose Gold. The perfume is dedicated to Holly’s daughter and was launched on her first birthday: “The paper had to be the best for this special perfume and Curious Metallics Rose Gold was the nicest rose gold shade I found on the market. In addition, a foiling dye was used to brand the boxes with the Memoize logo, so the boards needed to be robust to withstand this finishing process”, said Holly. The inner box and box sleeve are made from Curious Metallics Rose Gold 300gsm and the outer box is Curious Metallics Rose Gold 120gsm.

2 Green Packaging International ● Spring 2021

Katherine commented: “I really

enjoyed working with Holly on this premium packaging project, which fabulously displays our tinted Creative Papers. It’s clear the products selected perfectly represent the two new fragrances. At Antalis we worked with Holly and the packaging manufacturer, Nubox, through each stage of the design and production process and it’s great to see it all come together.” Pop’Set and Curious Metallics are

part of the Antalis Creative Papers range, all of which is now carbon balanced by Antalis, in partnership with World Land Trust.

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