DS Smith’s Recycling Division announces new regional managing director

Mike Harrison to head up the Southern Europe Region D

S Smith, the leading sustainable packaging company and Europe’s largest recycler of paper and

cardboard, has today announced the appointment of Mike Harrison as Managing Director of Recycling in Southern Europe. Reporting to the Head of Recycling at DS Smith, Rogier Gerritsen, he will be responsible for Recycling Operations across Italy, Iberia and France. With over 20 years’ experience

in the sector, Mike re-joins DS Smith from Suez Trading Europe, where he was Recovered Paper

Market Director. Prior to this, Mike spent over five successful years at DS Smith, holding senior recycling roles in both Europe and North America. Based in DS Smith’s offices in Paris, Mike will bring his significant experience to the role and is responsible for managing a portfolio of around two million tonnes of recycled paper and cardboard for DS Smith and its third party mill network. Commenting on his new role

Mike Harrison said: “I am excited to be re-joining the Recycling Division of DS Smith, and to be working closely with customers to drive closed loop solutions

Mike Harrison has rejoined DS Smith.

wherever we can. Recycling is high on both consumer and commercial agendas at the moment, and I

know I am joining a company that is well-placed to take advantage of the opportunities created by the increased demands we are seeing for paper-based packaging”. Rogier Gerritsen, Managing

Director at DS Smith Recycling commented: “Mike’s experience will be valuable as we manage new challenges in our industry, not least the shift of more cardboard packaging into domestic recycling streams. As part of our European management team he will play a key role in delivering our strategy to collect and source quality paper and cardboard from both commercial and domestic streams”.

Former Stora Enso executive to assume board role at UK FMCG company Better All Round

Better All Round (BAR), the UK FMCG company behind disruptive household towel brand Ora, has welcomed respected sustainability leader Noel Morrin to its board. Joining in, January, 2021, the appointment is a significant step in realising BAR’s sustainability ambitions. Morrin recently retired

from his role as executivevice president sustainability at Stora Enso, global manufacturer of renewable packaging solutions in biomaterials, wood and paper, a position he held for over five years. His pedigree as a sustainability leader is built on a thirty-year career, working internationally at the interface of business and sustainable development in several industries where his work led to impactful implementation for his employers.

Noel Morrin appointed to board.

The appointment is the first non- executive board role Morrin has assumed since retiring from Stora Enso at the end of December, 2020. BAR’s initial product was Ora Household Towels, which

introduced the first innovation to the household paper category in decades. Ora’s design eliminates unnecessary wastage of paper and transportation of air associated with the inner tubes found in all traditional towels by offering round household towels that come in a stack and allow for only one sheet to be taken at a time. Since launching Ora in the UK in 2013, BAR went on to acquire Consuma Paper Products, one of the UK’s leading private label tissue manufacturers. In, 2019, Oday Abbosh, founder of BAR, articulated the group’s ambition to build the UK’s sustainable paper company of the future. Abbosh explains ‘We

deliberately set ourselves an ambitious vision and plan. Private label sales account for over 50% of the tissue paper category in the

UK. Unless private label catches up with the sustainability ambitions of branded products, a big gap will remain between what is being done to tackle the climate crisis by our sector and what can still be done. Our aim is to not only do the right thing, but also to lead the way in ensuring private label manufacturers step up to the plate. Having Noel join our board will bring an unparalleled wealth of knowledge to our operations, as well as a clear commitment to achieving our vision. We are delighted to have him join us.’ Morrin adds ‘I’m excited to be joining the team at BAR and look forward to helping the company realise its ambitious goals. My career has always presented enormous learning opportunities and this new role at BAR will, I am sure, be no different.’

Green Packaging International ● Spring 2021 23

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