search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Anatalis Packaging


How thoughtful packaging design is improving customer experience for people with limited dexterity


T


he team at Antalis’ Smart Packaging Centre (SPC) has designed an ergonomic packaging solution for the


delivery of vital medical equipment to patients who have just returned home following a life-changing spinal injury or diagnosis.


The background The bespoke design was created for one of the UK’s leading home delivery companies for medical supplies. The company had been using standard, off-the-shelf packaging to package the equipment and accompanying instructions. However, it proved difficult for their customers to open without assistance and provided poor presentation. They were keen to find a more suitable solution that would provide their clients with as positive experience as possible when receiving the equipment. Following a consultation with the


SPC team to discuss how they might be able to improve their clients’ experience of the home delivery


service, priority was given to finding a solution that would be easy to access and open.


The Solution The SPC’s packaging technologists devised a box design that, as well as being easy to open, would also present the contents in a more


professional manner. The design incorporates an easy-to-use thumb hole and tear strip that enables customers to open the packaging easily and without dependence on others; a pull cord and castors make it possible for the box to be pulled through doorways; and a secondary box with magnetic enclosure is included to provide handy storage for the apparatus instructions. Use of recycled materials for the outer box limits the environmental impact of the packaging. Rigorous testing of the design followed to ensure it achieved the desired goals.


The Benefits Packaging Technologist Manager, Jason Poxon, explains how the project really challenged the team to think differently about packaging and how it is used by the end user: “The packaging needed to work not only as a means of transporting goods from one point to another, it had to function on a much higher


The SPC’s packaging technologists devised a box design that, as well as being easy to open, would also present the contents in a more professional manner.


level too, working for the end user on both a physical and emotional level by helping them to retain a degree of independence at an incredibly difficult time in their lives. The fact that the trials went so well and the positive responses the client has received from their customers, is one of the best demonstrations I have seen of the power of well-designed packaging.”


Green Packaging International ● Spring 2021 13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28