Trend Setting


As apartments double as workplaces and school- rooms, multifamily op- erators must deliver fast, reliable connections that support residents’ evolv- ing needs.


It’s a simple fact: One of the most important amenities a rental housing provider can offer its resi- dents, prospects and onsite teams in the midst of the pandemic is fast, reliable internet access. For many apartment communities, however, the increased attention and


usage of internet for work and school from home responsibilities as well as the need to conduct digitally driven touchless leasing tours has exposed a plethora of connectivity challenges. Fortunately, upgrade options that generate ancillary revenue are available, but operators must choose wisely, according to the APTvirtual panelists during the session, “Solving the Connectivity Issue.” “When the Greek philosopher Plato said that necessity was the


mother of invention, he was not talking about self-guided tours or virtual tours,” said Shawn Mahoney, Senior Vice President, Chief Information Officer and Chief Technology Officer of GID Invest- ment Advisors. “Once COVID started and we couldn’t get people in the buildings, self-guided tours and virtual tours became the go-to for COVID-era leasing agents everywhere.” But building Wi-Fi at apartment communities hasn’t caught up


with the technologies necessary to make self-guided tours seam- less or to provide a more seamless internet experience for residents working or schooling from home. “The key to doing this is to have good connectivity in your


building,” Mahoney said. “You need to have a pervasive, reliable, high-bandwidth network in your property, so when a prospect is walking through, they don’t lose the signal.” This requires replacing legacy broadband offerings that allowed


traditional providers to install infrastructure and charge residents one by one, with ubiquitous Wi-Fi that provides seamless service throughout the community for a fee the community charges to residents and access codes for prospects.


ADDRESSING CHALLENGES Ubiquitous Wi-Fi solves many challenges apartment operators


face today, including dead spots in building coverage, building inefficiencies from leasing and maintenance associate connectivity issues, lack of analytics on things like amenity usage, no connec- tivity to install smart-home technology and limited means to offer touchless tours.


32 MARCH 20218


This heading contains information on Management & Leasing.


HANDLING THE CONNECTIVITY CHALLENGE By Peter Jakel, Vice President of Strategy for LinnellTaylor Marketing.


“From a smart-home perspective, so much of what’s happen-


ing in your building right now is requiring the ability to connect to a centralized network,” said panelist Joel McIntyre, CEO of GiGStreem. “That extends from cameras and HVAC systems and elevators all the way through managed services like thermostats, locks and leak sensors, all of which create massive operational sav- ings for you as an owner but do require a solution for connectivity throughout the property.” At the end of the day, ubiquitous Wi-Fi significantly enhances


the living and working experience for residents and associates. It empowers apartment communities and associates to seamlessly conduct self-guided tours, more easily implement smart-home and smart-access solutions and better manage tasks electronically with constant connectivity.


For residents, Wi-Fi is available via a secure vlan connection, whether they’re inside the apartment, walking their dog in the courtyard or getting in a workout in the fitness center. “Residents love this,” Mahoney concluded. “They love to have high-speed internet. It’s very important to them.”


Peter Jakel is Vice President of Strategy for LinnellTaylor Marketing.


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