All sessions are from 2-3 p.m. EST
INDUSTRY TECH SESSIONS MULTIFAMILY
The NEW Apartment Tour Thursday, March 11
ESTHER BONARDI, VP MARKETING
Did you know that nearly 40% of renters in a recent study said they narrowed their search to only one or two apartment communities before going out for a tour? That number is likely to grow now that we’ve all grown accustomed to doing more online. This session will help you understand how your customer begins their tour before they ever set foot on your property. What do you need to do online to provide a good virtual tour? How can you engage customers in conversations before they make their first phone call?
How Renters Search Thursday, April 22
ESTHER BONARDI, VP MARKETING
You’ve probably heard the phrase “seek and you shall find”. Well, that’s true when it comes to the apartment search. The question is, when customers seek, do they find YOU? This presentation will look at the apartment search from the renter’s perspective. We’ll show you the different ways customers search and exactly what they see when the results are returned. You’ll learn about active and passive search and you’ll walk away with a clear idea of what you can do to make sure your communities are found.
Wednesday, March 24
High Tech & High Touch Leasing Strategy
PAUL YOUNT, INDUSTRY PRINCIPAL
Who says high tech can’t also be high touch? In a world where technology has become more and more important, residential managers must work to deliver a good customer experience using technology while working to ensure that the relationship never suffers. This session will examine various technologies that deliver a convenient high-tech customer journey, along with tips to help your team keep that high-touch connection.
Wednesday, April 7
Powering Conversions in a Virtual Reality
AMY LLOYD, SENIOR MANAGER, REACH PROPERTY MARKETING
Leverage new and existing tools to power conversions with proven techniques to convert and track the full customer journey. From capturing leases to resident retention, don’t lose momentum on your local marketing techniques. Discover strategies to virtualize the experience and capitalize on today’s markets shift.
Relationship Management Wednesday, May 12
CRM is Customer
AMY LLOYD, SENIOR MANAGER, REACH PROPERTY MARKETING
Embrace customer relationship management tools to put your business on the forefront of automation and efficiency. With a shift in how customers are interacting, customer data and analytical trends are key to future success. Discover 2021 CRM tools, trends and best practices to help improve business operations.
10 MARCH 2021 8
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