Business News Cliff’s fans help appeal hit milestone
‘Congratulations’ are in order, as Birmingham Women’s Hospital Charity has hit the £1m milestone in its £3.5m Woodland House Appeal - thanks to a generous donation from the Cliff Richard Fan Club in celebration of the singer’s 80th birthday. Birmingham Women’s Hospital is
on a mission to improve the experiences of families going through pregnancy or baby loss by bringing Woodland House to its hospital, a standalone bereavement centre, away from the hustle and bustle of the wards, where families can grieve in private and get the support they need. The appeal was launched in 2019
and has captured the hearts of people from all over the region, and from further afield, many inspired by their own personal experience with pregnancy or baby loss, and the understanding that bereavement aftercare must be better for these devastated families. That includes supporters like the Cliff Richard Fan Club. To celebrate the singer’s 80th
birthday, members of the Birmingham and West Midlands factions of the club decided to fundraise in his honour.
Sir Cliff, on a past visit to Birmingham Women’s Hospital, with Anne Bew, president of Cliff Richard Fan Club, West Midlands
They did all sorts to raise the
cash, like hold raffles and one pair of fans, Zoe Gates and Lottie Lindley, even took on a cycle challenge, covering 150 miles between them around their hometowns. Altogether, the fundraising came
to around £9,000, with match- funding, but when the club heard
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that following their donation, the appeal was just a few thousand pounds from reaching its £1m milestone, they decided to top up their donation to help get the Appeal over the line. Sir Cliff Richard, who always likes
to keep abreast of what his fans are up to, said: “My Birmingham Fan Club members have smashed their
targets for this year’s fundraising, despite the pandemic, and I am humbled to hear they have passed over a donation of £13,324 to Birmingham Women’s Hospital Charity to help fund Woodland House. “I am so very grateful for all their
worthy efforts, and feel very proud of every member that made this donation to celebrate my 80th birthday. My fans are very special. Thanks to you all.” The Woodland House Appeal is
also Greater Birmingham Chambers of Commerce president Steve Allen’s charity of the year. Steve said: "This is great news
for this very important charity and I would like to congratulate all the members of the Cliff Richard Fan Club for this amazing donation. "The £1m milestone towards the
building of Woodland House is a great way to end what has been a difficult year for our local charities. Hopefully 2021 will bring renewed vigour in our ambition to raise lots of money for my President’s Charity."
Visit
www.bwh.org.uk To donate £5, text WOODLAND to 70970 (standard terms apply).
February 2021 CHAMBERLINK 27
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