Industry News


Collaboration to investigate sustainable packaging design


World Design Organisation (WDO) and World Packaging Organisation (WPO) to explore opportunities for sustainable design in the packaging industry


H


aving collaborated on several occasions in the past year, World Design Organisation (WDO)® and World Packaging


Organisation (WPO) have recently formalised a partnership and signed a Memorandum of Understanding (MOU) to leverage their shared commitment for sustainability and education as a means to organise and implement a variety of collaborative projects. With a special focus on training initiatives for designers in packaging design and technology, both parties will aim to align their common interests and explore new areas for industry optimisation. “Packaging is neither solely an


WPO President, Pierre Pienaar.


exercise in aesthetics nor simple functionality; it is an indispensable factor that exists at almost every level of product design, development and production” said WDO President Srini Srinivasan. “Now, more than ever, as we work to decrease our global waste


Looking for a high throughput packaging shredder to close the remanufacturing loop?


Meet the UNTHA LRK.


streams and protect our environment, it is imperative that we invest and support innovation in the packaging sector and ensure that all designers understand both its potential impact and benefits. With this new partnership, WDO looks forward to working alongside the World Packaging Organisation to further our parallel missions of bettering global quality of life.” As stated by the WPO President,


Pierre Pienaar: “We always see design as one of the key pillars in the development of successful, sustainable and acceptable packaging. Designs of the future must be in accordance with the circular economy of packaging and always striving to reduce the demand on our global natural resources. The WPO therefore sees this partnership with WDO a significant shift in design focus as we develop this partnership in striving to maintain good acceptable packaging practices.” The last several decades have


seen remarkable industry progress in the areas of materials, technology and user centered design and


WDO President, Srini Srinivasan.


innovation. Increased consumer dialogue and public awareness have also highlighted the importance of sustainable packaging, from production, distribution and end-of- life. Today, the safety, usability and environmental impact of packaging remains paramount, and both WDO and WPO hope that this partnership will enable new understandings and advancements of the materials that house and protect everyday personal, food and commercial products. More information: Liliam Benzi WPO Press & Communication Officer ldbcom@uol.com.br + 55 11 99989-1597


About WPO World Packaging Organisation (WPO) is a non-profit, non-governmental, international federation of packaging institutes, associations, federations and other interested parties including corporations and trade associations. Its mission is “ Better quality of life through better packaging for more people”. WPO joins 58 different countries.


Cost effective, versatile, easy to maintain and maximum uptime guaranteed.


Tried. Tested. Trusted.


TO FIND OUT MORE VISIT www.untha.co.uk


6 Green Packaging International ● Winter 2020


About WDO The World Design Organisation (WDO)®, formerly the International Council of Societies of Industrial Design (Icsid), is an international non-governmental organisation founded in 1957 to promote the profession of industrial design. WDO advocates industrial design driven innovation that creates a better world, engaging more than 170 member organisations in collaborative efforts and carrying out international programming—World Design Capital®


, World


Design Talks™, World Design Impact Prize™, World Industrial Design Day™, and Interdesign™. WDO has United Nations Special Consultative Status.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28