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Product News


Inverform – a new, sustainable paperboard alternative to plastic food trays


TM Iggesund Paperboard’s new InverformTM M


ade from pure cellulose fibres, Inverform has been specifically developed for pressed and folded trays used


in food packaging. Inverform has an exceptional formability and is the ideal replacement for traditional solutions, such as plastic trays. “Iggesund Paperboard has a long


tradition of working sustainably and producing material that won’t harm the environment. Inverform was developed largely in response to the plastic pollution problem,” says Stefan Söderberg, Sales Manager, Iggesund Paperboard. The extensive use of plastic


materials is linked to many serious problems, including: The large climate impact caused by the fossil fuels required to make plastic Plastic collecting in the oceans and elsewhere, due to the lack of biodegradability


for ready-made food packaging trays ticks all the boxes for sustainability and performance.


Excess waste due to a low level (less than 40%) of recycling Iggesund Paperboard is part of the Swedish forest industry group Holmen, a group that several times in the last decade has been listed as one of the world’s 100 most sustainable companies on different sustainability indices. All Holmen Mills have been awarded Platinum. “We were determined to come up with a renewable and recyclable material for food trays that would be more environmentally friendly than plastic, while maintaining the same high packaging performance


throughout the value chain,” says Stefan Söderberg. Food and retail companies that


are looking for more ways for their products to support a sustainable future can now ask for trays made of Inverform. Trays made of Inverform with a plastic barrier have a substantially lower carbon footprint than the common plastic tray and can be recycled in existing paper packaging recycling schemes. And, in addition to helping to lower the climate impact, Inverform packaging meets the highest standards for food hygiene and protection, ensuring


longer life and less food waste. “Inverform is the first of a new


product application and we are in the process of developing the next generation of barriers since there is an increasing demand for sustainable packaging solutions and the requirements are becoming tougher each year. We are continuously improving our products to help our customers with their challenges now and in the future,” says Stefan Söderberg.


Facts Inverform is a Solid Bleached Board (SBB) made of pure cellulose fibres sourced from sustainably managed forests. A polymer barrier is added to Inverform making it ideal for tray forming and heat sealing. Inverform is a food grade material, without added optical brightening agents and it has all the required food safety certificates, including being safe for use in microwaves and conventional ovens.


Stora Enso and Tingstad launch unique formed fibre food service bowls to replace plastics


Stora Enso is introducing its new eco-friendly take-away bowls for food service packaging, PureFiber™ by Stora Enso. The products are free from plastic and PFAS and are designed to help customers replace plastic on-the-go food packaging. The bowls are being brought to market, together with the wholesale company Tingstad. The PureFiber™ product range will expand to other food and consumer goods applications. Stora Enso’s formed fiber products


are designed for circularity, meaning that they are renewable, recyclable and biodegradable. The PureFiber™ product line enables a carbon


12 Green Packaging International ● Winter 2020


footprint that is approximately 75% lower compared to alternative product materials such as plastic or bagasse. The unique formed fiber technology allows the products to be produced without plastic and PFAS, bringing a sustainable alternative with strong user-qualities to the market. “Consumers are looking for


products designed for more eco-friendly lives,” says Sohrab Kazemahvazi, Senior Vice President, Formed Fiber at Stora Enso. “They want to minimise waste and their carbon footprint and reduce their use of plastic. The formed fiber products we are bringing to market are game


changing in the sense that they help strong brands achieve their ambitions in sustainability and the circular economy.” Stora Enso sells its formed fiber


products directly to brand owners and wholesalers. In the Nordic countries Stora Enso cooperates with wholesaler Tingstad, which sells PureFiber™ food bowls directly to customers in the fast- food industry. Tingstad is a family- owned company and the market- leading distributor of disposables and food service products to the HORECA sector in the Nordic countries. “We strongly believe that


PureFiber™ will play an important role


in the market conversion from plastic to non-plastic food packaging. ” says Johan Larsson, Purchasing Manager at Tingstad. PureFiber™ products are produced


in Stora Ensos Hylte Mill in Sweden and made of natural wood fibres from sustainably managed forests. Potential applications also include non-food items to replace plastic consumables in agriculture, electronics and consumer and industrial goods packaging. More information: Eeva Taimisto Head of Communications, Stora Enso Packaging Solutions +358401723832


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