Industry News


Henkel launches sustainable EPIX Technology in Europe


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onsumer demand for alternative materials in everyday single-use items is growing. Functionality plays a key role here, as these


materials, such as paper, are expected to have the same performance as their conventional counterparts. After its successful launch in the


United States, Henkel Adhesive Technologies is now bringing to the European market its new product technology platform that helps make paper a viable alternative to plastics


and other single-use materials. EPIX comprises a portfolio of


materials and chemistries that enhance paper by expanding its functionality to give paper products added properties such as barrier protection, thermal insulation and impact resistance. EPIX technology can enhance the paper experience for paper cups, containers and eCommerce packaging. EPIX technology offers brands


better barrier protection, protecting their paper-based packages from


water, and grease intrusion. EPIX makes paper a viable alternative to plastic for popular disposable, on- the-go products such as paper straws, paper cups and food trays. The technology also enables paper


to provide thermal insulation, as in the case of takeaway beverage cups Double-walled cups made possible with EPIX provide greater temperature resistance for hot or cold beverages. EPIX technology adds impact


resistance to eCommerce packaging. Padded mailers and other packaging


materials are evolving to reduce waste. By replacing oversized containers and envelopes with better packing materials, EPIX technology enhances paper mailers to deliver flexible, form- fitting and lower profile packaging options. This technology has already been successfully launched with a major eCommerce player in North America and EPIX mailers are certified as recyclable by How2Recycle in the U.S. and OPRL in the UK. “We are committed to advancing


After its successful launch in the United States, Henkel Adhesive Technologies is now bringing EPIX.to the European market. This new product technology platform helps make paper a viable alternative to plastics and other single-use materials.


Ardagh/Parkway partnership Ardagh Group partners with Parkway Brewing Company to supply all of the brewery’s glass beer bottles


Ardagh Group, Glass – North America, a business unit of Ardagh Group, has partnered with Parkway Brewing Company to manufacture all of its 12oz long-neck glass bottles in the U.S. Established in 2012, Parkway


Brewing is one of Virginia’s premier breweries, producing upwards of 7,000 barrels per year. Known for its solid traditional beers like Get Bent Mountain India Pale Ale, Parkway continues to innovate and produces more than 30 beers per year. “Parkway Brewing believes that


glass bottles are timeless,” said Mike Pensinger, General Manager/ Brewmaster for Parkway Brewing. “While we do can some of our beers,


we have always put our flagship beers in bottles and don’t plan to stop anytime soon.” Ardagh enjoys collaborating with


craft brewers like Parkway Brewing Company to create glass beer bottles that have great shelf appeal and brand differentiation in a premium, sustainable package. “Parkway Brewing Company’s


passion for supplying quality and consistency in their beer aligns perfectly with Ardagh’s dedication to manufacturing high-quality glass packaging,” said John T Shaddox, Chief Commercial Officer for Ardagh’s North American Glass business unit. “Ardagh enjoys working with


craft breweries to achieve their sustainability targets by supplying eco-friendly glass bottles.” For more than 125 years, Ardagh has been producing 100% and endlessly recyclable glass bottles in the U.S. and offers a wide selection of glass beer bottles in a variety of colors, sizes, styles and finishes. Ardagh Group is dedicated to the


craft beer market with capabilities and resources to grow with brands every step of the way. For glass bottles in less than truckload (LTL) or truckload quantities, contact Ardagh Group directly at 636-299-5495 (Central), 856-455-2137 (East), 707- 200-9350 (West) or marketing.glass.


innovative and sustainable packaging solutions that contribute to a circular economy, and we see the opportunity to make a true impact in the growing markets of eCommerce deliveries and convenience packaging,” said Tilo Quink, Head of Packaging Adhesives at Henkel. “We understand consumers’ desire for functional paper products that are a reliable alternative to traditional materials and are looking forward to introducing this to the European market.”


na@ardaghgroup.com. The 100% and endlessly recyclable


12oz long-neck amber beer bottle is available for purchase in Ardagh’s stock catalog. To view Ardagh’s extensive glass beer bottle stock portfolio, which are all made in the U.S.A., visit ardaghgroup.com/ beer2020.


Green Packaging International ● Winter 2020 5


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