Product News
The Reusable Paper Bag, a better choice for the climate
T
here are more and more reasons to replace the plastic Bag for Life with one in paper when you go shopping. BillerudKorsnäs
and AB Group Packaging therefore proudly present the reusable paper bag, one of the world´s strongest paper bags now available in UK Supermarkets. The secret behind the power of
the Reusable Paper bag is the raw material called FibreForm®. “RPET, fabric or PP reusable bags have long been available for consumers but can now be replaced by a Reusable bag made of FibreForm®” says Veronica Fylkner, sales manager, Formable Solutions at BillerudKorsnäs. “FibreForm® is one of the strongest kraft papers in the world. It’s been on the market for a while and we are still exploring its full potential. We see several new applications we can develop with FibreForm®. We are eager to replace less sustainable materials and processes with it. It is a journey that we are pleased to be on as we can help reduce the amount of plastics and aluminium in different applications on the market” says Veronica Fylkner. Laboratory tests have shown that
the reusable paper bag can be reused over and over again. “We tested one bag until breakdown and it lasted 43 cycles which is equivalent to 860 lifts and this with a substantial weight of 16 kg. We can really say that FibreForm® is suitable for reuse in all types of weather.” says Fylkner. Today AB Group Packaging who
manufacture in Ireland, the UK and Spain, is offering the ultra- strong paper bag to several major supermarkets in the United Kingdom. Compared to several other European countries, paper bags have not been 14 Green Packaging International ● Winter 2020
Paper bag – the best choice for the envirionment.
an option in most UK retail stores, until recently. The reason behind this is down
to cost, strong plastic options and misunderstandings that papers are weak and have higher climate impact. With good virgin paper from integrated paper mills you can actually dispell these misperceptions. “We are really pleased to be
working with BillerudKorsnäs - which we have done for about 30 years. They are number one in all
categories.” says Dermot Brady, Inc. founder and CEO at AB Group Packaging. AB Group Packaging have
developed this ultra-strong bag with one of the most robust papers from BillerudKorsnäs. The aim has been to launch a re-usable paper bag and AB Group Packaging a number of presigious clients to make this happen. “Reduce, reuse, recycle – this is my vision of how the industry
should operate in the future. We are responsible for every product we put on the market, all should be renewable. We want zero or negative influence when producing and using our products and we are so pleased to be able to offer this new line to the market.” says Dermot Brady. The future bag is one step towards being able to abandon plastic bags and use bio-based, 100% recyclable material. A common misunderstanding on the market is that paper has a higher impact on the climate than plastic. Several studies have shown that BillerudKorsnas packaging materials have a lower climate impact than other materials. When the Swedish environmental institute IVL made a life cycle assessment on a BillerudKorsnäs standard paper for carrier bags, the paper actually had lower climate impact than bio-based plastic, recycled plastic and fossil-based plastic. The material used by AB Group Packaging for the supermarket chains in the UK is BillerudKorsnäs FibreForm® Kraft Paper. The uniqueness of FibreForm® is the high stretch and how tear resistant and strong it is. For several types of strong paper
bags, normal kraft paper is enough, but if you want that extra level of strength to be able to reuse the bag several times, FibreForm® is a good option.
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